Audiences turn to NPR podcasts for the news they need

High-quality news podcasts from NPR unlock a unique, engaged, and growing audience that makes an impact for sponsors.

The Advertising Landscape: Attention & Trust

A new report from Sounds Profitable in partnership with NPR and NPM dives into the two metrics that matter most to advertisers today: attention and trust.

Driving intent: The impact of NPR sponsorship on movie & TV tune-in

A Veritonic study reveals that NPR sponsor messages drive strong intent to see a movie or show, with an audience that over-indexes in movie-watching.

Audio listening reaches an all-time high: Insights from the 2025 Infinite Dial Report

One of the audio industry’s most anticipated annual studies, the 2025 Infinite Dial, explores why audio is an essential part of any brand’s media mix.

Understanding measurement tools to maximize NPR campaign impact

Discover the five types of measurement tools offered at National Public Media and how they provide actionable insights to maximize campaign impact.

Travel brand transports listeners with custom immersive audio

A travel brand worked with NPM Creative to craft custom audio spots that bring their luxury experiences to life.