In 2020, NPR's Code Switch podcast featuring fearless conversations about race and culture was recognized as the first-ever "Show of the Year" by Apple Podcasts.
Explore top takeaways from NPR's presentation at Adweek's Virtual Series exploring the growing audio landscape and its implications for marketers.
Outschool turned to audio marketing to connect parents with their remote learning platform. Attribution insights gave Outschool the confidence to forecast and scale their marketing according to data.
At the peak of COVID-19’s first wave, an listener survey at the end of a technology company’s sponsorship campaign revealed increased awareness and usage of the tool among NPR radio and podcast listeners.
Now brands can elevate a podcast campaign with programmatic pre-, mid- or post-roll in NPR podcasts based on genre, podcast title or audience targeting.
NPR listeners are spending more time at home, and planning purchases. A home product that sponsored NPR this spring saw their podcast campaign generate significant differentiation in awareness, opinion and perceptions.