Article
May 2023

When Reaching New Podcast Users, the First 20 Minutes Matter

NPR's Audience Insights team breaks down what the new MRI-Simmons research says about people's podcast adoption habits.

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Article
May 2023

NPR Sponsorship Success: Smartwool Campaign Reaches Young Outdoor Enthusiasts

See how Smartwool's NPR podcast campaign drove interest, opinion and action for merino wool products.

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Article
April 2023

Podcasting's Opportunity Demographic Lies with Baby Boomers

As the podcasting industry continues to grow, new data from a study by Edison Research and NPR has revealed a largely untapped audience: the age 55+ demographic.

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Article
April 2023

NPR Reaches Environmentally-Conscious Consumers

NPR sponsors from industries like apparel and CPG that recognize the importance of preserving the environment can find a receptive audience with NPR listeners.

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Article
April 2023

Probiotic Brand Catches NPR Audience’s Attention with Informative Campaign

Culturelle's NPR campaign messaging encouraged a healthy lifestyle, and ran in a combination of audio and display to extend its reach and impact to NPR listeners.

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Article
April 2023

When NPR Speaks, Listeners Pay Attention

A new study from NPR's Audience Insights team measured listeners’ habits against other forms of media. The results reveal NPR holds more attention than TV.

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