A new study from NPR's Audience Insights team measured listeners’ habits against other forms of media. The results reveal NPR holds more attention than TV.
NPR Proven as Effective Platform for Travel Brands
NPR programming goes across the country and around the world, and so do NPR listeners. Learn how NPR is an effective platform for travel brands to reach travelers.
Host or Announcer-Read Sponsorship Messages?: A New Study With Veritonic Decides
There's ongoing debate about whether announcer or host-read ad formats are best. A recent study reveals 78% of listeners find both types of messages useful.