When NPR Speaks, Listeners Pay Attention

A new study from NPR's Audience Insights team measured listeners’ habits against other forms of media. The results reveal NPR holds more attention than TV.

Celebrating The Women Behind Your Favorite NPR Content

NPR’s groundbreaking journalism wouldn’t be possible without the work of impressive women who continue to make strides in the industry.

Outdoor Brand’s Community Engagement Stories Resonate with NPR Listeners

NPR sponsorship boosts positive awareness of an outdoor brand while highlighting its community efforts in custom creative.

NPR Proven as Effective Platform for Travel Brands

NPR programming goes across the country and around the world, and so do NPR listeners. Learn how NPR is an effective platform for travel brands to reach travelers.

Host or Announcer-Read Sponsorship Messages?: A New Study With Veritonic Decides

There's ongoing debate about whether announcer or host-read ad formats are best. A recent study reveals 78% of listeners find both types of messages useful.

NPR Drives Awareness for New Streaming Program

Recall of a campaign can be impactful, especially when promoting a new program. Learn how memorable this streaming program was to NPR’s listeners.