It’s more important than ever for brands to find audio enthusiasts in-house, and at their agencies and media partners to develop a successful audio strategy. At NPM, we understand that a strong campaign relies on the right mix of reach, frequency, authenticity and affinity from the audience.
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn why.