NPR's Audience Insights team breaks down what the new MRI-Simmons research says about people's podcast adoption habits.
See how Smartwool's NPR podcast campaign drove interest, opinion and action for merino wool products.
As the podcasting industry continues to grow, new data from a study by Edison Research and NPR has revealed a largely untapped audience: the age 55+ demographic.
NPR sponsors from industries like apparel and CPG that recognize the importance of preserving the environment can find a receptive audience with NPR listeners.
Culturelle's NPR campaign messaging encouraged a healthy lifestyle, and ran in a combination of audio and display to extend its reach and impact to NPR listeners.
A new study from NPR's Audience Insights team measured listeners’ habits against other forms of media. The results reveal NPR holds more attention than TV.