NPR Sponsorship Results for a Home Product During COVID-19

NPR listeners are spending more time at home, and planning purchases. A home product that sponsored NPR this spring saw their podcast campaign generate significant differentiation in awareness, opinion and perceptions.

Q&A with SVP of National NPR Sales Scott Davis

National Public Media SVP of National NPR Sales answers brands' questions about how public radio can impact marketing strategies.

NPR Sponsorship Results for a University During COVID-19

NPR listeners are planning to make college decisions. A university that sponsored NPR this spring saw their radio campaign generate significant differentiation in awareness, opinion and perceptions of the university.

How to Make the Most of an NPR Audio Campaign

NPR informs listeners’ understanding of the world and shapes daily routines. From drive-time radio listening to podcasts, listeners choose how to make NPR part of their lives. Learn how your brand can connect with them.

New Attribution Insights Prove NPR Podcast Sponsorship Performs

New attribution data from Podsights and Barometric confirm that NPR podcast campaigns perform for sponsors and surpass industry benchmarks for traditional digital advertising and podcast advertising.

Wait Wait… Don’t Tell Me! Making Growing Audiences Laugh After 20 Years

Wait Wait… Don’t Tell Me! observed a 24% bump in audience growth in the last three months of 2019 and debuted as the ninth most popular podcast on Podtrac.