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August 2023

Planet Money TikTok Builds Awareness Among Young Audiences

A recent Harris Poll poll shows that TikTok use among younger audiences is building awareness and more for NPR's fan-favorite economic podcast.

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August 2023

New Research Confirms NPR’s Halo Effect for Brands

NPR’s high-quality journalism is personally important to its listeners – and that listener trust and affinity translates to NPR's sponsors.

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July 2023

NPR Sponsor Success: MassMutual Helps Small Business Owners Plan for the Future

MassMutual utilized NPM’s Campaign Intelligence Analysis service to analyze their campaign’s attribution data.

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June 2023

How Electric Vehicles Can Drive Results with NPR

New research offers insight into what NPR listeners are most curious about hearing from auto brands marketing electric vehicles.

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May 2023

NPR at the 2023 IAB Podcast Upfront

This May, NPR returned to the stage at the 2023 IAB Podcast Upfront, showcasing new programming, new hosts and why NPR is a trusted and brand safe media partner.

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May 2023

When Reaching New Podcast Users, the First 20 Minutes Matter

NPR's Audience Insights team breaks down what the new MRI-Simmons research says about people's podcast adoption habits.

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