New Attribution Insights Prove NPR Podcast Sponsorship Performs

New attribution data from Podsights and Barometric confirm that NPR podcast campaigns perform for sponsors and surpass industry benchmarks for traditional digital advertising and podcast advertising.

Wait Wait… Don’t Tell Me! Making Growing Audiences Laugh After 20 Years

Wait Wait… Don’t Tell Me! observed a 24% bump in audience growth in the last three months of 2019 and debuted as the ninth most popular podcast on Podtrac.

CES 2020: Trends and Takeaways from NPM COO Bryan Moffett

From the rise of voice activation to the importance of authenticity in an increasingly in today’s media landscape, NPM COO Bryan Moffett shares his key takeaways from CES 2020. 

Smart Audio Report: 60M U.S. Adults Own A Smart Speaker

The Winter 2019 Smart Audio Report confirmed continued growth in the smart speaker market with 24% of U.S. adults — 60M people — owning at least one smart speaker device.

The 2019 Spoken Word Audio Report from NPR & Edison

Spoken word audio listening is growing at a dramatic rate, a new report from NPR and Edison Research finds. Since 2014, the share of time spent with spoken word audio has increased 20%. This shift comes at the expense of music, which saw its share of time decrease by 5% across the same period.

The 2019 Spoken Word Audio Report from NPR & Edison

Spoken word audio listening is growing at a dramatic rate, a new report from NPR and Edison Research finds. Since 2014, the share of time spent with spoken word audio has increased 20%. This shift comes at the expense of music, which saw its share of time decrease by 5% across the same period.