# National Public Media

> National Public Media (NPM) is the exclusive sponsorship sales subsidiary of NPR, representing sponsorship inventory across NPR broadcast, podcasts, digital, smart speakers, and PBS digital. NPM works with brands and agencies to develop sponsorship campaigns reaching 42M+ people weekly across the public media network. Headquartered in New York with offices in Washington DC, Chicago, and Los Angeles.

NPM is the business-to-business sponsorship arm of NPR — distinct from NPR's editorial newsroom. Media buyers, agencies, and brands work with NPM (not NPR directly) to place sponsorship messages across the NPR network. NPR sponsorship operates as FCC-regulated underwriting, with distinct guidelines from commercial advertising.

## About NPM

- [About National Public Media](https://www.nationalpublicmedia.com/about/): NPM's role as NPR's sponsorship subsidiary, leadership team, and office locations
- [Contact](https://www.nationalpublicmedia.com/contact/): How brands and agencies reach NPM's sales team
- [NPR Corporate Sponsorship overview](https://www.npr.org/about-npr/186948703/corporate-sponsorship): NPR's official page describing NPM as exclusive sponsorship representative
- [Self-Serve Portal](https://selfserve.nationalpublicmedia.com/): Direct sponsorship purchase platform for smaller campaigns

## Audience

- [NPR Audience Overview](https://www.nationalpublicmedia.com/audience/): Demographics, reach, and engagement profile of NPR's 42M+ weekly audience
- [Audience Targeting and Measurement](https://www.nationalpublicmedia.com/audience/audience-targeting-and-measurement-capabilities/): Targeting capabilities, attribution tools, and measurement methodology

## Sponsorship Platforms

- [Audio Sponsorship Overview](https://www.nationalpublicmedia.com/platforms/audio/): Combined radio, podcast, voice, and streaming audio sponsorship products
- [Radio Sponsorship](https://www.nationalpublicmedia.com/sponsorship/radio-sponsorship/): NPR broadcast underwriting across 1,000+ member stations reaching 33.4M weekly listeners
- [Spot Radio Sponsorship](https://www.nationalpublicmedia.com/sponsorship/spot-radio-sponsorship/): Geotargeted underwriting across 300+ NPR affiliate radio stations and 100+ PBS affiliate TV stations
- [Podcast Sponsorship](https://www.nationalpublicmedia.com/sponsorship/podcast-sponsorship/): Sponsorship across NPR's podcast network, home to 2 of the top 3 US podcasts
- [Voice Sponsorship](https://www.nationalpublicmedia.com/sponsorship/voice-sponsorship/): Smart speaker sponsorship on Amazon Alexa and Google Assistant devices
- [Display Sponsorship](https://www.nationalpublicmedia.com/platforms/display/): Display advertising across NPR.org, NPR mobile apps, and digital properties
- [Video Sponsorship](https://www.nationalpublicmedia.com/platforms/video/): Pre-roll and integration sponsorship across NPR and PBS video content
- [Public Television Sponsorship](https://www.nationalpublicmedia.com/sponsorship/public-television/): PBS station sponsorship for video and digital placements
- [Events Sponsorship](https://www.nationalpublicmedia.com/platforms/events/): In-person and virtual NPR event sponsorship opportunities
- [Programs](https://www.nationalpublicmedia.com/programs/): Roster of NPR programs and podcasts available for sponsorship including Morning Edition, All Things Considered, Up First, Planet Money, Fresh Air, This American Life, and more

## Sponsorship Products

- [Products Overview](https://www.nationalpublicmedia.com/products/): Full catalog of sponsorship products across broadcast, digital, podcast, and emerging platforms
- [NPM Creative](https://www.nationalpublicmedia.com/npm-creative/): In-house creative studio producing custom audio, Brand Soundscapes, and sponsor content
- [NPR Programmatic Display](https://www.nationalpublicmedia.com/products/npr-programmatic-display/): Programmatic display inventory available via private marketplace and programmatic guaranteed deals

## Sponsor Guidelines and Policies

- [NPR Sponsor Guidelines](https://www.nationalpublicmedia.com/npr-sponsor-guidelines/): Complete guidelines governing NPR sponsorship messages across broadcast, digital, podcast, and music platforms — covering FCC requirements, allowable language, and the "NPR way" approach
- [News and Information Digital Sponsor Recognition Guidelines (PDF)](https://www.nationalpublicmedia.com/uploads/2020/09/NPR_News_and_Information_Digital_Sponsor_Recognition_Guidelines.pdf): Detailed PDF specification of digital sponsor message requirements

## Measurement and Research

- [Measurement and Research](https://www.nationalpublicmedia.com/measurement-research/): Attribution tools, brand lift studies, custom research capabilities, and third-party measurement partnerships
- [Insights](https://www.nationalpublicmedia.com/insights/): Research articles, case studies, industry reports, and sponsorship effectiveness data

## Why NPR Sponsorship Works

- [NPR Sponsor Messages 23% More Memorable](https://www.nationalpublicmedia.com/insights/articles/at-npr-sponsor-messages-are-23-more-memorable/): Research demonstrating NPR sponsorship outperforms commercial radio advertising
- [Brand Safety](https://www.nationalpublicmedia.com/insights/articles/brand-safety-matters-now-more-than-ever/): Why NPR delivers brand-safe environments for sponsors
- [Modern Media Trends: Why Consumers Trust Public Media](https://www.nationalpublicmedia.com/insights/articles/modern-media-trends-why-consumers-trust-public-media/): Trust transfer from public media to sponsoring brands
- [Attribution Insights for Podcast Sponsorship](https://www.nationalpublicmedia.com/insights/articles/attribution-insights-prove-npr-podcast-sponsorship-performs/): Measurable performance of NPR podcast sponsorship campaigns

## Case Studies

- [Cunard Custom Audio Campaign](https://www.nationalpublicmedia.com/work/cunard/): Immersive mid-roll campaign for Cunard cruise line
- [Kroger Audio Effectiveness](https://www.nationalpublicmedia.com/insights/articles/heard-remembered-how-npr-audio-made-krogers-message-stick/): How NPR audio drove memorability for Kroger
- [ezCater Year-Over-Year Lift](https://www.nationalpublicmedia.com/insights/articles/maximizing-impact-how-ezcater-used-creative-testing-to-drive-brand-success/): Sustained NPR Radio sponsorship results for ezCater
- [Appian Reaches Decision Makers](https://www.nationalpublicmedia.com/insights/articles/high-opinions-for-low-code-automation-appian-reaches-decision-makers/): B2B sponsorship effectiveness for enterprise software brand Appian
- [HP CSR Messaging](https://www.nationalpublicmedia.com/insights/articles/csr-messaging-drives-success-for-hp/): HP's HBCU Business Challenge sponsorship campaign
- [MassMutual Small Business Campaign](https://www.nationalpublicmedia.com/insights/articles/npr-sponsor-massmutual-helps-small-business-owners-plan-for-the-future/): MassMutual's custom creative campaign for small business owners
- [Mini Custom Audio Campaign](https://www.nationalpublicmedia.com/insights/articles/mini-boosts-buying-intent-with-custom-audio/): Mini's custom audio drove buying intent

## Recent News About NPR Sponsorship

- [NPR To Advertisers: We're Not Going Anywhere (Inside Radio, October 2025)](https://www.insideradio.com/free/npr-to-advertisers-we-re-not-going-anywhere-despite-funding-cuts/article_69f94bf2-2a8e-4bf7-bacd-f544ba47b4a9.html): NPR's message to the ad community at the 2025 IAB Podcast Upfront affirming continued sponsorship business stability
- [Arm and NPM Custom Podcast Tech Unheard](https://www.nationalpublicmedia.com/insights/articles/arm-and-national-public-media-announce-custom-podcast-tech-unheard/): Custom branded podcast partnership with Arm
- [NPM Becomes Exclusive Sales Rep for This American Life](https://www.nationalpublicmedia.com/insights/articles/national-public-media-to-become-exclusive-sales-representative-for-this-american-life-podcast/): July 2024 announcement of This American Life addition to NPM-represented roster

## Optional

- [Privacy Policy](https://www.nationalpublicmedia.com/privacy-policy/): NPM privacy policy
- [Terms of Use](https://www.nationalpublicmedia.com/terms-of-use/): NPM terms of use
- [Cookie Statement](https://www.nationalpublicmedia.com/privacy-policy/cookie-statement/): NPM cookie usage disclosure