When PBS aired the Downton Abbey finale on Sunday, an average audience of 9.6 million viewers tuned in, making it the most-watched finale of the show’s six seasons.
Year after year, the show has drawn huge viewership to PBS stations and on-demand episodes at PBS.org. The cultural momentum the show generated around public broadcasting isn’t going to slow down anytime soon, either.
With powerhouse programs slated for 2016 and beyond, a redesigned PBS.org focused around video, and a stronger-than-ever station network, PBS is poised to continue driving audience, creating cultural impact and delivering value for sponsors.
Coming soon to PBS in 2016/17
The Civil War drama Mercy Street, PBS’s first original American drama in more than a decade, was just green-lighted for a second season after a well-received debut. The show reached more than 5.7 million viewers in its January premiere and drew a 3.85 rating. The series’ six episodes have streamed 2 million times across PBS platform.
Call the Midwife
Call the Midwife, chronicling stories of midwifery and families in London’s East End, enters its fifth season.
Ken Burns Documentaries
Strong, balanced coverage of the election in partnership with NPR and PBS NewsHour.
16 for ’16
16 for ’16 is a multi-part documentary highlighting the presidential campaigns that shaped history.
A Year in Space
On air and online, public television offers a diversity of options for every campaign goal and delivers a growing audience that is not only loyal to PBS but also the brands that support it.
The Downton Abbey finale is far from the end of compelling, award-winning programming at PBS. Align with the most trusted network in America and deliver your message in an environment of unrivaled credibility and excellence on a network watched by 86% of all U.S. TV households. Learn more about upcoming PBS programming, and opportunities on PBS.org.
Missed the Downton Abbey finale?
Don’t fret. Catch full episodes online on PBS Video.
Sources: Nielsen Fast National data, 6.1 household rating. Nielsen Live + 7 3-4. 5 Google Analytics, 6-month average, July ‘15 – Dec ‘15; PBS Food site growth Jan-Jun 2015 vs. Jan-Jun 2014. *OTT and PBS Video streams do not include PBS KIDS. Nielsen NPower Reach & Frequency Analysis, January 2015, 6-minute qualifier. Session length and Individual viewership for persons 2+
Top Takeaways: Advertising Week NY Future of Audio Summit
During The Future of Audio Summit at Advertising Week, industry leaders discussed the trends in tech and consumer behavior that are shaping the media landscape of tomorrow, and the best tactics for leveraging audio to achieve...
At NPR, Sponsor Messages are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.
New Data: Smart Speakers Hitting the Mainstream