Home Instead Senior Care

Brand Soundscapes

Campaign Summary

Home Instead Senior Care offers seniors the chance to continue living in their own homes as they age, making memories in the place they love most. To communicate the importance of home through authentic, emotional audio stories, Home Instead partnered with NPM Creative to create Brand Soundscapes so both those in need of care and potential caregivers can learn more about the company’s mission of enhancing the lives of aging adults and their families.

Shared in podcast mid-rolls and captioned "audiogram" videos on NPR.org, the first Soundscape tells the story behind a song commissioned for Home Instead, “Still Making Memories.” Singer-songwriter Jilian Linklater shares how memories of her grandmother's home served as inspiration for the song, and Home Instead gerontologist Lakelyn Hogan speaks to the joy we find in meaningful relationships with the older adults in our lives and community.

Full Brand Soundscape

Celebrating Her Grandmother's Home, And Love, In Song

Soundscape Mid-rolls

Fresh Air Mid-roll: Enhancing The Lives Of Aging Adults And Their Families

The Visuals


Center Stage: Desktop


Center Stage: Mobile


Center Stage: Tablet