Sponsor

Kia Motors America

Brand Soundscapes

Campaign Summary

To support the release of the Niro – Kia’s first-ever hybrid crossover – NPM Creative produced Brand Soundscapes that focused on the craft behind the vehicle. The first-person interviews included voices from the design and strategy teams behind the Niro's production and launch. Kia’s Brand Soundscapes were featured across NPR One, NPR Podcasts and NPR.org.

After placement in just two episodes of NPR’s Hidden Brain podcast, listener surveys revealed more positive perceptions of Kia’s design, versatility and environmental consciousness – all priority brand messages. Most critically, listeners were more likely to consider Kia the next time they were car shopping.

Full Soundscapes

The Driving Dynamics of the Kia Niro

The Design Inspiration of the Kia Niro

The Versatility of the Kia Niro

The Transmission of the Kia Niro

Soundscape Mid-rolls

Hidden Brain Mid-roll: The Driving Dynamics of the Kia Niro

Hidden Brain Mid-roll: The Design Inspiration of the Kia Niro

Hidden Brain Mid-roll: The Versatility of the Kia Niro

The Visuals

playerBrian

NPR Player: The Design Inspiration of the Kia Niro

playerKimberly

NPR Player: The Driving Dynamics of the Kia Niro

playerOrth

NPR Player: The Versatility of the Kia Niro

playerSteve

NPR Player: The Transmission & Driving Experience of the Kia Niro

nprOneBrian

NPR One: The Design Inspiration of the Kia Niro

nprOneKimberly

NPR One: The Driving Dynamics of the Kia Niro

nprOneOrth

NPR One: The Versatility of the Kia Niro

nprOneSteve

NPR One: The Transmission & Driving Experience of the Kia Niro