Kia Motors America
To support the release of the Niro – Kia’s first-ever hybrid crossover – NPM Creative produced Brand Soundscapes that focused on the craft behind the vehicle. The first-person interviews included voices from the design and strategy teams behind the Niro's production and launch. Kia’s Brand Soundscapes were featured across NPR One, NPR Podcasts and NPR.org.
After placement in just two episodes of NPR’s Hidden Brain podcast, listener surveys revealed more positive perceptions of Kia’s design, versatility and environmental consciousness – all priority brand messages. Most critically, listeners were more likely to consider Kia the next time they were car shopping.
The Driving Dynamics of the Kia Niro
The Design Inspiration of the Kia Niro
The Versatility of the Kia Niro
The Transmission of the Kia Niro
Hidden Brain Mid-roll: The Driving Dynamics of the Kia Niro
Hidden Brain Mid-roll: The Design Inspiration of the Kia Niro
Hidden Brain Mid-roll: The Versatility of the Kia Niro