Sub-Zero, Wolf, and Cove

Brand Soundscapes

Campaign Summary

Sub-Zero refrigeration, Wolf cooking, and Cove dishwashing believe in the profound power of gathering around home-cooked meals. To help bring one of those inspiring meals to life for NPR audiences, Sub-Zero, Wolf, and Cove collaborated with NPM Creative.

With audio shared in podcast mid-rolls, the NPR Player, the NPR App, and captioned “audiogram” videos on NPR.org, the Brand Soundscapes campaign invited listeners into the Sub-Zero, Wolf, and Cove demonstration kitchen in Madison, Wisconsin. Pairing Head Demonstration Chef Joel Chesebro’s insights on food and memories with audio from a celebratory meal, the campaign emphasized how the brands’ Live deliciously philosophy extends far beyond the table—encouraging a zest for engagement, experience, and human connection in everyday life.

Full Brand Soundscape

The Profound Power of a Home-cooked Meal

Soundscape Mid-rolls

Ask Me Another Mid-roll: The Most Important Ingredient? Human Relationships

Hidden Brain Mid-roll: The Benefits Of Gathering Around A Common Table

Pop Culture Happy Hour Mid-roll: The Benefits Of Gathering Around A Common Table

The Visuals


Story Center Stage




NPR Player