Sponsor

Target

Brand Soundscapes

Campaign Summary

Target partnered with NPM Creative to share meaningful stories that showcase the people behind the brand and how they’re bringing the brand’s purpose to life. Together Target Creative, Essence, and NPM Creative crafted authentic stories about inclusive beauty products, adaptive children's clothing, and Target’s programs to support small businesses and entrepreneurs.

NPM Creative interviewed the people behind these initiatives and those impacted by the programs to create uplifting stories that showcase the tangible effects of their efforts. The team developed six stories to be featured in sponsorship placements across NPR’s digital platforms, including podcasts, NPR.org, NPR One, the NPR App, and in a native skill custom developed for smart speakers.

Full Soundscapes

Why Marlena Stell Believes Inclusion Should Be The Industry Standard

How Families Inspired Target's Adaptive Kids Clothing

Empowering Students To Re-design Their Communities

How One Small Brand Went From Dream to Retail Reality

Soundscape Mid-rolls

How Families Inspired Target's Adaptive Kids Clothing

Empowering Students To Re-design Their Communities

How One Small Brand Went From Dream to Retail Reality

The Visuals

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Center Stage Desktop: Why Marlena Stell Believes Inclusion Should Be The Industry Standard

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Center Stage Mobile: Why Marlena Stell Believes Inclusion Should Be The Industry Standard

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Center Stage Tablet: Why Marlena Stell Believes Inclusion Should Be The Industry Standard

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NPR App: How Families Inspired Target's Adaptive Kid's Clothing

nprApp_keepingCurrent

NPR App: Empowering Students To Re-design Their Communities

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NPR App: How One Small Brand Went From Dream to Retail Reality

Voice Landing Page: Why Marlena Stell Believes Inclusion Should Be The Industry Standard