Wells Fargo

Brand Soundscapes

Campaign Summary

Wells Fargo partnered with NPM Creative to produce stories about organizations supporting people and communities across the country.

In a series of three Brand Soundscapes, Wells Fargo’s non-profit partners and staff share stories from their work on the ground and about how the company’s support has helped them achieve their goals. NPR listeners heard from United Way, which partners with Wells Fargo to improve financial literacy in underserved communities; SkateMD, which provides skateboarding clinics to children with special needs; and Coalfield Development Corporation, which strengthens Appalachian economies by retraining local industry workers in green energy sectors.

On NPR.org, 1 in 5 people who listened to the Coalfield Soundscape clicked through to Wells Fargo’s website.

Full Soundscapes

Working With United Way To Support Communities

SkateMD: Reaching Kids Through Skateboarding

Coalfield Development Corporation: Solar Training For Appalachia

Soundscape Mid-rolls

All Songs Considered Mid-roll: Working With United Way To Support Communities

Fresh Air Mid-roll: Reaching Kids Through Skateboarding

All Songs Considered Mid-roll: Solar Training For Appalachia

The Visuals


Homepage Center Stage: Working With United Way To Support Communities


Homepage Center Stage: Reaching Kids Through Skateboarding


Homepage Center Stage: Solar Training For Appalachia


NPR One: Working With United Way To Support Communities


NPR One: Reaching Kids Through Skateboarding


NPR One: Solar Training For Appalachia