NPR Mobile Specs

nprMobile In Story

NPR Mobile In-story Banner

600×500 display (300×250 @2x resolution)
  • PNG/GIF/JPG Size: 100KB, 2x resolution
  • HTML 5 Size: 150KB, 2x resolution
    • Images and containers should be constrained to 300×250
    • Image should be centered in the CSS
    • All elements must be https compliant
  • For GIFs, animation limit is 15 seconds, with max of 3 frames at 2 seconds each and 2 loops
  • Rich Media guidelines:
    • Limited to approved campaigns
    • Suggested format is soundless pre-video animation sequence, with a user click-initiated video offered at the end/stop of the animation sequence
    • Max :15 initial animation sequence, :30 user click-initiated video run
    • Pre-video animation sequence must be silent. If auto-play video exception is granted, the audio must be initiated by user-click
    • All content (audio and video) must comply with NPR creative content guidelines
    • Must include clearly marked close and mute controls
    • All elements must be https compliant
    • All creative will be tested by NPM prior to campaign launch



NPR Audio Player

:15 audio with 640×100 display 
  • PNG/GIF/JPG Size: 100KB, 2x resolution
  • :15 audio recorded by NPR
  • 3rd party tracking pixels and 3rd party image tags accepted (must be https compliant)




:15 audio with 600×500 display
  • PNG/JPG Size: 100KB, 2x resolution
  • :15 audio recorded by NPR
  • 3rd party tracking pixels accepted
  • For custom units, visit the NPR One custom products page





NPR News iPad/iPhone App

640×100 display, :15 audio with 600×500 display 
  • PNG/JPG Size: 100KB, 2x resolution
  • :15 audio recorded by NPR (with 600×500 display)
  • 3rd party tracking pixels accepted





  • Typefaces should be large enough to read on a typical mobile display.
  • Creative should click-through to a mobile-optimized landing page.
  • No animation, audio or video is permitted in mobile banners with the exception of approved campaigns with in-story banners.
  • Creative should be designed at 2x resolution. 
  • All tags and trackers must be https compliant.