Life Kit

Everyone needs a little help being a human.

Life Kit from NPR shares helpful tips from sleep to saving money to parenting and more. Life Kit talks to the experts to get the best advice out there.

Life Kit is a collection of audio guides that focus on topic categories – money, health and parenting – that help navigate life, by giving listeners information to help make well informed decisions.

Each guide covers the basics to more complex questions, helping listeners no matter where they’re starting from. Sponsorship opportunities are available across all Life Kit guides or at the topic level.

Life Kit Topics

MONEY

Being in control of your money leads to great things. From dealing with debt or student loans, to how to buy a house, NPR wants to help.

HEALTH

Taking care of yourself shouldn’t be complicated. NPR talks to the experts for practical advice to live a long and healthy life, based on science.

PARENTING

Raising awesome kids takes help. NPR has science and experts to get you through the toughest parenting moments.

Life Kit also releases individual guides, including: 

COLLEGE
FRIENDS
TRAVEL

Check out all the guides Life Kit has to offer:

Rave Reviews

I’m an obsessed (listener) writing to say how helpful your audio guides have been to my life, from savings strategies to setting up a state-based 529 plan with Vanguard for my new baby.

Thank you so much for this podcast and the help/support you are giving to confused parents everywhere...

…thank you from the bottom of my heart for your wonderful, thoughtful and extremely informational podcast.

Cross-Platform Sponsorship

Podcast: :30 dynamic mid-rolls and :30 post-rolls across Life Kit

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

 

View Current Podcast Sponsors and Promo Codes

The Life Kit Audience

90%

have a college degree or higher

88%

of Life Kit listeners are likely to take action from a sponsorship heard on NPR

53%

are 18-34

58%

have a HHI $75K+

90%

have a college degree or higher

88%

of Life Kit listeners are likely to take action from a sponsorship heard on NPR

53%

are 18-34

58%

have a HHI $75K+

Source: NPR All Podcast Listener Survey, April 2019.

Check out the latest episodes:

Interested in becoming a Life Kit sponsor?