Sponsorship of the NPR One app on the Apple Watch – launched in April 2015 – is an opportunity for brands to capture the attention of engaged early adopters on this innovative platform.
NPR One, Anytime on Apple Watch
The Apple Watch gives users an entirely different way to experience their favorite apps with a time-saving feature called Glances, which condenses the most relevant information from each app into a form they can easily scan on-the-go.
NPR One learns from individual users listening habits to deliver a personalized, on-demand mix of national and local audio content to users on the Apple Watch.
Sponsorship of NPR One on the Apple Watch includes audio-synched interstitials within the NPR content stream.