NPR Music

Music that's Always On

Sponsor NPR Music

Home to the Emmy Award-winning program All Songs Considered, NPR Music is a cross-platform destination for music discovery across genres, and a powerful partner for sponsors. Attracting 4.6 million unique monthly visitors online, NPR Music extends its reach through podcasts, special series and live events.  

Immersive & Engaging Programs

With 8 million monthly page views and 68% year over year growth, NPR Music attracts loyal fans with an enthusiastic passion for music discovery.

Sources: Google Analytics, 3-month average, April-June 2018; YOY growth: May 2016 v. May 2017 pageviews

Rave Reviews

There is little evidence of music-industry pressure or hype. Thus, in rock and pop there is no greater endorsement than to be presented to the public by NPR Music.

The Wall Street Journal

Whether on the air, on the road or online, NPR has become the newest center of gravity for breaking music.

Billboard

A serious contender for the ears and eyeballs of music lovers on the Web.

The Wall Street Journal

NPR Music has become ever more eclectic and innovative, broadening its offerings and its audience.

Fast Company

A Spirited Audience

Young and informed, NPR Music fans listen to performances on air, online and in person at live events.  

62%

of core NPR Music site visitors are 35 or younger

43%

of core NPR Music fans see live music at least once a month

221%

NPR listeners are 221% more likely to attend classical music/opera performances

24%

NPR.org users are 24% more likely to play in a band or musical group

31%

NPR.org users are 31% more likely to have spent $100-$199 on music online

54%

NPR listeners are 54% more likely to listen to alternative music

62%

of core NPR Music site visitors are 35 or younger

43%

of core NPR Music fans see live music at least once a month

221%

NPR listeners are 221% more likely to attend classical music/opera performances

24%

NPR.org users are 24% more likely to play in a band or musical group

31%

NPR.org users are 31% more likely to have spent $100-$199 on music online

54%

NPR listeners are 54% more likely to listen to alternative music

Sources: 339 Core NPR Music Fans on NPR.org/Music. “Core Fans” are NPR Music fans/users who selected “indie” as one of their favorite types of music; comScore Plan Metrix 3-month average, April-June 2018; GfK MRI Doublebase 2017.

Powerful Partner Across Platforms

Sponsorship opportunities with NPR Music include:

  • Sponsorship announcements in NPR Music podcasts, including Emmy-nominated and Webby Award-winning program All Songs Considered
  • Recognition on the NPR Music site through 300×250 and 300×600 creative on the desktop, in-story banners on mobile and tablet devices, and pre-roll for video and audio
  • Music Center Stage creative on the NPR Music homepage offers sponsors the opportunity to feature highly interactive branded content across platforms
  • Opportunity for on-site sponsor activation at NPR Music live events