Invisibilia

Sponsor NPR’s Hit Podcast 

Invisibilia has remained one of NPR’s most popular podcasts since its launch in 2015, receiving praise from critics, listeners and fellow podcasters alike. 

Hosted by award-winning journalists Alix Spiegel and Hanna Rosin, the podcast explores the invisible forces that control human behavior — our ideas, beliefs, assumptions and emotions. Through deeply reported, rich narratives, Invisibilia breaks down ideas about the human desire to find patterns, how everyday objects can shape our worldviews, our relationship with uncertainty, and more.

Invisibilia, Latin for “invisible things,” is a glimpse into a world you can’t see.

LISTEN TO THE TRAILER

Rave Reviews

The frisson between the hosts as they discuss their show’s subject matter is equally palpable in the stories they report, becoming just one more invisible force defining the listeners’ experience.

The Guardian

Narratively satisfying – with a central metaphor almost too beautiful to be believed – and emotionally organic at the same time.

The Atlantic

I was instantly intrigued by the fascinating concept of this show! Invisibilia is a podcast that invites the listener to explore the intangible and challenge us to “feel differently.”

Business Insider

[The hosts] carve out shades of gray in a world that craves black and white and do an incredible job exploring the invisible forces behind it all.

Esther Perel, Host of Where Should We Begin?

Hosts Alix Spiegel, Lulu Miller and Hanna Rosin manage to bring it down to Earth with grounded stories and fascinating humans that will change the way you see the world.

Jo Piazza of Forbes

Cross-Platform Sponsorship

Sponsorship opportunities for Invisibilia include:

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

 

View Current Podcast Sponsors and Promo Codes

The Invisibilia Audience

32

median age of Invisibilia podcast users

84%

of Invisibilia podcast users hold a Bachelor’s degree or higher

$81.6K

median HHI of Invisibilia podcast users

60%

of Invisibilia podcast users are female

36%

of Invisibilia podcast users are business decision-makers

32

median age of Invisibilia podcast users

84%

of Invisibilia podcast users hold a Bachelor’s degree or higher

$81.6K

median HHI of Invisibilia podcast users

60%

of Invisibilia podcast users are female

36%

of Invisibilia podcast users are business decision-makers

Source: NPR Podcast Listener Survey, February 2018

Spotlight on the Hosts of Invisibilia

Invisibilia sponsorship

Alix Spiegel has worked on NPR’s Science Desk for 10 years covering psychology and human behavior. Spiegel has won many awards including the George Foster Peabody Award and Alfred I. duPont-Columbia University Awards. 

Most recently, Hanna Rosin was a national correspondent for The Atlantic. Rosin has headlined a TED conference and was part of a team at New York Magazine that won a National Magazine Award.

Listen to Invisibilia Episodes

 

Interested in becoming a Invisibilia sponsor?