Invisibilia

Sponsor Season 4 of NPR’s Hit Podcast 

Invisibilia, named one of the most anticipated podcasts of the year by Vulture, returns for its fourth season in March 2018, hosted by award-winning journalists Alix Spiegel and Hanna Rosin.

Season 4 of Invisibilia is grounded in the idea that our society is living in a moment of extreme polarization – people are committed to the story they are telling about who they are and how the world works. In this black-and-white world, Invisibilia Season 4 will explore the grey space in between, through stories about people and things that don’t conform to the path that has been set for them.

Through deeply reported, rich narratives, Invisibilia will break down ideas about the human desire to find patterns, how we handle upheaval and loss, what it takes to form real relationships, walking the blurry line between fantasy and reality, and more. The show will introduce a colorful cast of characters including a Taiwanese spy, Slavic bee rustlers, an ex-con turned criminal lawyer, and a woman who lives in a secret imaginary world.

Invisibilia Season 3 launched at No. 1 on the Apple Podcast charts, following the success of Season 2. Nearly 60% of Season 2 listeners rated the show a “10 out of 10.” 

Rave Reviews

The frisson between the hosts as they discuss their show’s subject matter is equally palpable in the stories they report, becoming just one more invisible force defining the listeners’ experience.

The Guardian

More often than not, [Invisibilia's] hosts turn the enterprise on its head, leaving listeners to contemplate their own automatic behaviors or notions about basic things, from clothing to personality.

The Atlantic

I was instantly intrigued by the fascinating concept of this show! Invisibilia is a podcast that invites the listener to explore the intangible and challenge us to “feel differently.”

Business Insider

Season 3, I was reassured to discover, blows our minds in Invisibilia's usual levelheaded way...[it] feels even more confident and impressive.

The New Yorker

[Invisibilia] boasts a unifying season-wide structure: playfully tethered to the idea of a “concept album."

Nick Quah of HotPod

Cross-Platform Sponsorship

Sponsorship opportunities for Invisibilia include:

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The Invisibilia Audience

32

median age of Invisibilia podcast users

84%

of Invisibilia podcast users hold a Bachelor’s degree or higher

$81.6K

median HHI of Invisibilia podcast users

60%

of Invisibilia podcast users are female

36%

of Invisibilia podcast users are business decision-makers

32

median age of Invisibilia podcast users

84%

of Invisibilia podcast users hold a Bachelor’s degree or higher

$81.6K

median HHI of Invisibilia podcast users

60%

of Invisibilia podcast users are female

36%

of Invisibilia podcast users are business decision-makers

Source: NPR Podcast Listener Survey, February 2018

Spotlight on the Hosts of Invisibilia

Invisibilia sponsorship

Alix Spiegel has worked on NPR’s Science Desk for 10 years covering psychology and human behavior. Spiegel has won many awards including the George Foster Peabody Award and Alfred I. duPont-Columbia University Awards. 

Most recently, Hanna Rosin was a national correspondent for The Atlantic. Rosin has headlined a TED conference and was part of a team at New York Magazine that won a National Magazine Award.

Listen to Invisibilia Season 3 Episodes