Planet Money

Sponsor Planet Money

Planet Money by NPR

Planet Money is a multimedia team covering the global economy with a simple goal: to be the place where the average, curious person can finally say, “Oh, now I get it. Now I understand that economic issue.” Segments are broadcast on Morning Edition and All Things Considered, two of the three most popular radio programs in the country. 

The podcast is consistently ranked among the top 20 podcasts on Apple Podcasts. In 2017 it was named a “top podcast to help you think differently” by Inc.com. 

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

Rave Reviews

Top 50 Best Podcasts Right Now

Time

10 Podcasts That Will Make You Smarter

Inc.com

The hosts of Planet Money are relentlessly curious, and they turn otherwise dull-sounding topics into compelling stories.

Business Insider

A well-reported look at issues like the Greek economic crisis that will leave you satisfied with a foundational understanding

Business Insider

Planet Money endeavors to explain booms, busts and business with wit.

Time

Broadcast Sponsorship Opportunity

An hour-long radio show with How I Built This

Two of NPR’s most listened-to and influential podcasts, Planet Money and How I Built This, air as joint broadcast episodes across NPR Member Stations’ weekend programming.

Planet Money is on a quest to explain the economy in a way that’s both engaging and well reported. How I Built This explores the origin stories of today’s most iconic brands from the entrepreneurs who started them. Bundled as a weekly, hour-long radio show, the two series seamlessly focus on the economy and business.

Sponsors can align with two of NPR’s marquee podcasts covering stories across these essential and relevant content areas, delivering the scale and audience of NPR’s on air platform which includes :15 on air credits. 

The Planet Money Audience

$92.4K

median HHI of Planet Money podcast users

72%

of Planet Money podcast users are A25-44

88%

of Planet Money podcast users have a Bachelor's degree or higher

74%

of Planet Money podcast users participate in business decision making

$92.4K

median HHI of Planet Money podcast users

72%

of Planet Money podcast users are A25-44

88%

of Planet Money podcast users have a Bachelor's degree or higher

74%

of Planet Money podcast users participate in business decision making

Source: Planet Money Podcast Listener Callout, Janurary 2018

Spotlight on the Hosts of Planet Money

Jacob Goldstein is an NPR correspondent and co-host of Planet Money.

Jacob’s interest in technology and the changing nature of work has led him to stories on UPS, the Luddites, and the history of light. His aversion to paying retail has led him to stories on Costco, Spirit Airlines, and index funds. He also contributed to the Planet Money T-shirt and oil projects, and to an episode of This American Life that asked: What is money?.

Before coming to NPR, Jacob was a staff writer at the Wall Street Journal, the Miami Herald, and the  Bozeman Daily Chronicle. He has also written for the New York Times Magazine. He has a bachelor’s degree in English from Stanford and a master’s in journalism from Columbia.

Sarah Gonzalez  is a co-host of Planet Money.  Before joining NPR, she worked at WNYC.  

Her reporting on the Department of Homeland Security’s detainment of  unaccompanied minors on flimsy claims of gang connections has led to the release of dozens of immigrant teens. Gonzales also did a five-part investigation into New Jersey juvenile prosecutions, winning a the  2017 Daniel Schorr Journalism Prize for her work. She has also won the Murrow Award, PRNDI, SPJ, ONA awards. Additionally, she has filled-in as host on The Takeaway, and The Brian Lehrer Show.

Prior to WNYC, Sarah covered education in Florida and was an NPR Kroc Fellow in 2010. She got her start in public radio in a public radio reporting class at Mills College in Oakland, CA. Sarah grew up on the San Diego-Tijuana, Mexico border.

Karen Duffin is a co-host for Planet Money. She is a talented journalist, with a knack for finding characters with wild tales, blending in-depth reporting and narrative storytelling.

Before joining NPR, she was on staff at This American Life. Other programs she has worked on include Radiolab, More Perfect, Reply All, On The Media, and  Pop Up Magazine. Duffin was also a story coach and main stage storyteller for The Moth and a teacher at CUNY and Columbia Graduate Schools of Journalism.

Before becoming a journalist, Karen worked in the corporate world, spending several years as a speechwriter and working in more than 20 countries.

Photo Credit:  Sandy Honig/NPR

Listen to Planet Money Episodes