Shots

Sponsor Health & Science Coverage from NPR

Shots is NPR’s online destination for health-related news. Hosts Scott Hensley and Nancy Shute report on research and medical treatments, and uncover how policy shapes our health choices. Your Health is a special series within Shots that delivers up-to-the-minute consumer health, research, and medical news.

Reported by NPR’s award-winning Science Desk, coverage is featured in NPR newsmagazines and throughout NPR digital platforms. More than 4 million unique users visit Shots on NPR.org each month.

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

A Health-Conscious Audience

Reach Audiences Who Lead Healthy and Sustainable Lives

43%

NPR listeners are 43% more likely to work in management for hospitals

80%

80% of NPR.org users encourage others to lead healthy lifestyles

55%

NPR listeners are 55% more likely to hold a healthcare practitioner/technical job title

68%

NPR listeners are 68% more likely to purchase natural or organic foods

65%

of NPR.org users recycle

82%

82% of NPR.org users engage in physical activity to improve or maintain health

43%

NPR listeners are 43% more likely to work in management for hospitals

80%

80% of NPR.org users encourage others to lead healthy lifestyles

55%

NPR listeners are 55% more likely to hold a healthcare practitioner/technical job title

68%

NPR listeners are 68% more likely to purchase natural or organic foods

65%

of NPR.org users recycle

82%

82% of NPR.org users engage in physical activity to improve or maintain health

 

Sources: (Shots audience on NPR.org) Google Analytics, 3-month average, April-June 2018, (NPR listeners) GfK MRI Doublebase 2017, (NPR.org users) comScore Plan Metrix, 3-month average, Apr-Jun 2018, Composition Index, U.S. Image Credit: Maria Fabrizio for NPR.