What’s Good With Stretch & Bobbito

NPR's What's Good With Stretch And Bobbito

“We’re coming into your homes, but really, you’re coming into our world.”

Stretch Armstrong, NPR Podcast Host 

In the 1990’s, two late-night college radio DJs in New York introduced a generation to the future greats of hip-hop.

The Stretch and Bobbito Show is considered the most pivotal shows in rap history, helping to launch the careers of Nas, Biggie, Wu-Tang, Jay Z, Eminem and many others.

In Spring/Summer 2018, the duo reunite at the mic for their second season on NPR’s podcast, What’s Good With Stretch And Bobbito, bringing their knack for discovery and understanding of culture to art, fashion, sports, music and politics. With their signature authenticity, edge and contagious humor, Stretch and Bobbito will bring together voices from across the creative community.

Through their show and digital presence, Stretch and Bobbito’s culture podcast expands NPR’s line-up of successful, cross-platform programming, and brings listeners and sponsors a new NPR sound.

Rave Review

Today, Bob and Stretch are bridging the gap. At NPR, their What’s Good with Stretch & Bobbito show is a destination for cultural conversation... if it isn't yet changing lives, it's at least shaping unique perspectives.

Ambrosia for Heads

...the duo approach conversations with guests in a fashion that mixes up goofy banter with proud hip-hop nerdery, while coaxing their guests to speak about broader topics.

TrackRecord

Very interesting perspective on culture and music that I can't really get elsewhere. Hosts were hilarious and the questions they asked their guest were insightful.

As a lifelong listener of Stretch and Bobbito's efforts I rejoice in their more reflective, mature commentary. They're trustworthy.

Cross-Platform Sponsorship

Podcast :15 pre-roll and :30 mid-roll delivering custom sponsor messages with potential to have host-read

NPR.org NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The What's Good With Stretch & Bobbito Audience

79%

of What's Good with Stretch & Bobbito podcast users are A25-44

$75 K

median income of What's Good with Stretch & Bobbito podcast users users

94%

of What's Good with Stretch & Bobbito podcast users hold a Bachelor's degree or higher

79%

of What's Good with Stretch & Bobbito podcast users are A25-44

$75 K

median income of What's Good with Stretch & Bobbito podcast users users

94%

of What's Good with Stretch & Bobbito podcast users hold a Bachelor's degree or higher

Sources: NPR Podcast Listener Survey, February 2018.

Spotlight on Stretch Armstrong & Bobbito Garcia

NYC-native Stretch Armstrong (aka Adrian Bartos) is a renowned DJ and producer who has worked with artists from Lil’ Kim to Jay Z, brands including Calvin Klein and Red Bull, and filmmakers, serving as the music supervisor on the film Boiler Room. Stretch’s new book, No Sleep: NYC Nightlife Flyers 1988-1999, is a visual history of the NYC nightclub scene and features the most iconic artwork of the time. Check out and follow Stretch’s Twitter handle here: @StretchArmy 

Bobbito Garcia is an author and award-winning filmmaker from Harlem. He wrote the book Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987 and produced the film Doin’ it in the Park: Pick-up Basketball, NY (2013). The former NY Knicks/MSG Network halftime reporter was the voice of EA Sports’ NBA Street video game and TV host of ESPN2’s It’s the Shoes series. In 2007, Nike released seven co-designed Air Force 1 sneakers bearing his signature. Check out and follow Bobbito’s Twitter handle here: @KoolBobLove 

Listen to What’s Good with Stretch & Bobbito Episodes