The Thistle & Shamrock

Sponsor Thistle & Shamrock

The Thistle & Shamrock is a weekly Celtic music series embraces the spirit and character of Scotland and Ireland and North America’s thriving cultural influences from these lands.

Hosted by award-winning Fiona Ritchie, the one hour program comes to listeners from Edinburgh, Scotland with carriage on 284 NPR member stations across the country.

The Thistle & Shamrock showcases artists of today and yesteryear, and performances captured on location from leading Celtic music performers from both sides of the Atlantic.

Sponsorship Opportunities


On Air: Spots in the weekly program broadcast are complemented with an on-air schedule across NPR music programs and newsmagazines Reach highly engaged music fans and scale your brand’s message with audio and visual placements across digital platforms

An Audience of Music Fans


NPR listeners are 184% more likely to listen to folk music

76% users are 76% more likely to stream radio online in the last 30 days


NPR listeners are 60% more likely to attend music performances 2+ times a week

Sources: ( users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.; (NPR listeners) GfK MRI Doublebase 2017.

Spotlight on Fiona Ritchie

Fiona Ritchie was born in Greenock, Scotland, in 1960, Ritchie spent her childhood in nearby Gourock, a coastal town on the banks of the busy River Clyde on the country’s west coast.

She debuted the earliest version of The Thistle & Shamrock on air featuring music drawn from a small number of vinyl albums that reminded her of home. In 1982 Ritchie was appointed WFAE’s Director of Promotion and Development. In 1983 The Thistle & Shamrock, already a weekly WFAE offering, began national distribution; Ritchie became full time producer and host of the show in 1986.

To learn more about Fiona Ritchie click here.

Listen to Thistle & Shamrock Episodes