PRODUCTS

External Platforms

NPR strives to be accessible wherever users are engaging. For sponsors, we offer ways to reach the NPR audience on platforms beyond the native NPR ecosystem.

Car Talk

ABOUT

Showcase your brand with the dedicated website for Car Talk, featuring program audio, blogs, and auto-related resources.



SPECS

Display:
300×250 or 728×90

File size:
100KB Max

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

NPR Extend

ABOUT

Extend your campaign beyond NPR platforms and reach the NPR audience across brand-safe inventory through retargeting.



SPECS

Display:
Available Sizmek display, Movile, or video ad sizes

File size:
Must meet Sizmek general guidelines and ad specs

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Creative Requirements:
Ad unit content must be clearly distinguishable from normal webpage content

Serving Options:
GIF, JPG, PNG, HTML5
HTML5 assets must be hosted by a third-party

Features:
Must meet NPR creative content guidelines.

Timeline:
5 business days

Apple News 300x250

ABOUT

As an Apple News partner since its launch in 2015, NPR has its own channel featuring NPR stories across topics including News, Arts & Life, and Music. Showcase your brand with medium rectangle banners within NPR stories in the app.



SPECS

Display:
300×250

File size:
200 kB

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Features:
Must meet NPR creative content guidelines.
Must follow Apple Advertising Platforms Specifications

Timeline:
5 business days

Apple News Large Banner

ABOUT

As an Apple News partner since its launch in 2015, NPR has its own channel featuring NPR stories across topics including News, Arts & Life, and Music. Showcase your brand with large, full-width banners within NPR stories in the app.



SPECS

Display:
iPhone Portrait content safe area | 1062×150
iPhone Landscape content safe area | 1892×96

File size:
60 kB

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Features:
Must meet NPR creative content guidelines.
Must follow Apple Advertising Platforms Specifications

Timeline:
5 business days

Public Media Influencer (PMI)

ABOUT

The Public Media Influencer (PMI) Channel is a strategic digital sponsorship network built specifically with public media in mind. The channel includes nearly 100 leading public media sites in markets across the country, as well as targeted presence on major public media and other non-profit media sites including NPR.org, PBS.org and ProPublica

CREATIVE CONTENT GUIDELINES

All creative must comply with NPR creative content guidelines.