PRODUCTS
NPR One
From smartphones to connected cars and smart speakers, NPR One is powering listening in today’s on-demand world by creating a listening experience that is personalized and frictionless. For brands, it offers innovative and custom audio-focused sponsorship integrations.
With audio-synched interstitials, your brand can reach NPR One users across existing and emerging platforms, including Chromecast, Apple Watch, smartphones and connected cars.
NPR One Audio:
15 second script
Companion Display:
600×500
File size:
100kB
Animation:
Static
Creative Requirements:
HTTPS compliant
Banner must have border
Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker
Features:
Maximum of 3 creative versions in rotation
Timeline:
5 business days
Custom promos invite users to hear your Brand Soundscape as they listen to a personalized, on-demand mix of audio in the NPR One app.
Brand Soundscapes Audio:
Custom
Companion Display:
600×500
Animation:
Static
Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker
Features:
Custom audio and banners are built by NPM. See spec doc for features and required assets.
Timeline:
Custom
Align your brand with quality, relevant NPR content. NPM will hand-curate a selection of audio stories that resonate with NPR One users and reflect the ideas of the sponsor’s campaign.
Custom Channel Audio:
15 second script
Display Companion:
600×500
File size:
100 kB
Animation:
Static
Creative Requirements:
HTTPS compliant
Banner must have border
Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker
Features:
Channel content hand-curated by NPM. Sponsor need only provide channel topic, logo, 600×500 and :15 copy.
Timeline:
10 business days
Complement and extend an NPR podcast sponsorship with Podcast Halo placements in NPR One.
Your brand will have mid-roll sponsorship placement in the episode highlighted by the Podcast Halo. Podcast Halo placements are timed to run the week of the episode's release and for up to four weeks afterwards.
Podcast Halo Audio:
Custom
Display Companion:
600×500
Animation:
Static
Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker
Features:
Custom 600×500 built by NPM. Features podcast episode with sponsor mid-roll. Sponsor need only provide logo and tagline.
Timeline:
5 business days
