CREATIVE CONTENT GUIDELINES
All creative must comply with NPR creative content guidelines.
Tracking & Delivery
Third-party tracking is accepted in most cases. Units served first-party will be billed off first-party data.
NPM uses Doubleclick for Publishers for serving.
Rich Media Guidelines
Limited to approved campaigns.
Suggested format is a soundless pre-video animation sequence, with a user click-initiated video offered at the end/stop of the animation sequence.
Pre-video animation sequence must be silent. If auto-play video exception is granted, the audio must be initiated by user-click.
All content (audio and video) must conform to listed content guidelines.
Must include clearly marked close and mute controls.
All creative will be tested by NPM prior to campaign launch.
Limit of five creative executions per placement.
Banners may not float over page content, pop-up or initiate pop-ups from third-parties.
Once approved, third-party-served placements may not be changed without NPM approval.