PRODUCTS

NPR.org

From its legacy as a standard-setting broadcaster, NPR has emerged as a recognized digital leader. A responsive site by design, NPR.org provides an optimized experience for users across platforms to read, watch and listen.

NPR.org platform

Desktop 300x250 | 300x600

Showcase your brand in an uncluttered environment with persistent banners alongside quality NPR content.

Desktop Banner:
300×250 or 300×600

File size:
300×250 | 150 kB initial; 300 kB polite
300×600 | 250 kB initial; 500 kB polite

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Creative Requirements:
HTTPS compliant
Banner must have border
Audio/video features must be user-initiated

Serving Options:
Doubleclick, Sizmek, Atlas, IAS, or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Timeline:
5 business days

Mobile | Tablet In-Story Banner

Take your brand's message on-the-go with mobile banners intelligently embedded within quality NPR content.

Mobile | Tablet Banner:
600×500 (at 2x) and 300×250 (at 1x)

File size:
150 kB

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Creative Requirements:
HTTPS compliant
Banner must have border
Audio/video features must be user-initiated

Serving Options:
Doubleclick, Sizmek, Atlas, IAS, or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Timeline:
5 business days

Desktop Player 300x250 | 300x600 with :15 Audio

The NPR Player brings audio to the forefront of the user experience offering uninterrupted listening while exploring NPR.org. For brands, the NPR Player presents sponsorship activations unlike any other offerings in the digital audio marketplace.

Desktop Player Banner:
300×250 or 300×600
300×100 leave-behind

Desktop Player Audio:
15 second script

File size:
300×250 | 150 kB initial; 300 kB polite
300×600 | 250 kB initial; 500 kB polite

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Creative Requirements:
HTTPS compliant
Banner must have border

Serving Options:
Doubleclick, Sizmek, Atlas, IAS, or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

Mobile Player 640x100 with :15 Audio

Take the NPR Player experience on-the-go with NPR.org on mobile devices.

Mobile Player Banner:
640×100

Mobile Player Audio:
15 second script

File size:
150 kB

Animation:
Static

Creative Requirements:
HTTPS compliant
Banner must have border

Serving Options:
Doubleclick, Sizmek, Atlas, IAS, or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Features:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Timeline:
5 business days

CUSTOM
Homepage Center Stage

The Homepage Center Stage experience lets users interact with a fully-responsive fixed-height fluid customized canvas, placed "above the fold" in the NPR.org homepage content stream to maximize engagement. Center Stage is designed to highlight your brand with interactive custom elements, and is served with a persistent, nearly 100% viewable 300×600 display banner on desktop.

Homepage Center Stage:
Fixed-height fluid 300px

Desktop Companion Banner:
300×600

File size:
250 kB initial
500 kB polite

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Homepage Center Stage Serving Options:
Site-served or tracking tags only; impression pixel and click tracker

Desktop Companion Banner Serving Options:
Doubleclick, Sizmek, Atlas, IAS, or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Features:
Homepage Center Stage is built by NPM. See spec doc for features and required assets.

Timeline:
10 business days

CUSTOM
Story Center Stage

Story Center Stage is targeted by topic, intelligently inserting your brand within NPR.org story pages in content areas that complement your message. Center Stage is designed to highlight your brand with interactive custom elements, and is served with a persistent, nearly 100% viewable 300×600 display banner on desktop.

Story Center Stage:
Fixed-height fluid 250px

Desktop Companion Banner:
300×600

File size:
250 kB initial
500 kB polite

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Story Center Stage Serving Options:
Site-served or tracking tags only; impression pixel and click tracker

Desktop Companion Banner Serving Options:
Doubleclick, Sizmek, Atlas, IAS, or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Features:
Story Center Stage is built by NPM. See spec doc for features and required assets.

Timeline:
10 business days

CUSTOM
Music Center Stage

Music Center Stage aligns your brand with NPR Music's premium, industry-leading content. Center Stage is designed to highlight your brand with interactive custom elements, and is served with a persistent, nearly 100% viewable 300×600 display banner on desktop.

Music Center Stage:
Fixed-height fluid 250px

Desktop Companion Banner:
300×600

File size:
250 kB initial
500 kB polite

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Music Center Stage Serving Options:
Site-served or tracking tags only; impression pixel and click tracker

Desktop Companion Banner Serving Options:
Doubleclick, Sizmek, Atlas, IAS, or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Features:
Music Center Stage is built by NPM. See spec doc for features and required assets.

Timeline:
10 business days

CUSTOM
Player Brand Soundscapes

The NPR Player is persistent, bringing audio to the forefront of the NPR.org user experience. Custom audio/visual promos invite users to listen to your Brand Soundscape and dynamic, sponsor-branded visuals bring the Brand Soundscape to life.

Player Brand Soundscapes Display:
300×600
300×100 leave-behind

Brand Soundscapes Audio:
Custom

Animation:
Custom

Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker

Features:
Custom audio and banners are built by NPM. See spec doc for features and required assets.

Timeline:
Custom

CUSTOM
Center Stage Soundscapes

A custom-built click-to-play Center Stage with matching 300x600 companion is intelligently embedded into the NPR.org homepage or story pages to invite users to listen to your Brand Soundscape.

Brand Soundscapes Center Stage:
Fixed-height fluid 300px (Homepage Center Stage)
Fixed-height fluid 250px (Story Center Stage)

Brand Soundscapes Companion Banner:
300×600
300×100 leave-behind

Brand Soundscapes Audio:
Custom

File size:
250 kB initial
500 kB polite

Animation:
Custom

Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker

Features:
Custom audio and banners are built by NPM. See spec doc for features and required assets.

Timeline:
Custom

CUSTOM
Player Custom Channel

Align your brand with NPR and with quality, relevant NPR content. NPM will hand-curate a selection of audio stories that resonate with NPR.org users and reflect the ideas of a sponsor's campaign.

Custom Channel Display:
300×600
300×100 leave-behind

Custom Channel Audio:
15 second script

File size:
250 kB initial
500 kB polite

Animation:
Maximum of 15 seconds / 3 frames / 2 loops

Creative Requirements:
HTTPS compliant
Banner must have border

Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker

Features:
Channel content hand-curated by NPM. Sponsor need only provide channel topic, logo, 300×600 and :15 copy.

Timeline:
10 business days

CUSTOM
Player Podcast Halo

Podcast Halo placements complement and extend an NPR podcast sponsorship. Your brand will have mid-roll sponsorship placement in the episode highlighted by the Podcast Halo. Podcast Halo placements are timed to run the week of the episode's release and for up to four weeks afterwards.

Podcast Halo Display:
300×600
300×100 leave-behind

File size:
250 kB initial
500 kB polite

Animation:
Static

Creative Requirements:
HTTPS compliant

Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker

Features:
Custom 300×600 and 300×100 are built by NPM. Features podcast episode with sponsor mid-roll.

Timeline:
10 business days

CUSTOM
Co-Branded 300x600 Halo

Halo Units are custom designed for each sponsor to promote a brand’s support of specific NPR content with an embedded content module for an NPR program or series. The co-branded experience engages users with the sponsor’s brand, drives additional traffic to the supported content area, and reinforces sponsor alignment with content themes.

Co-Branded Halo Display:
300×600

Creative Requirements:
HTTPS compliant

Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker

Features:
Custom 300×600 is created by NPM. Features NPR content alignment.

Timeline:
5 business days

CREATIVE CONTENT GUIDELINES

All creative must comply with NPR creative content guidelines.


Tracking & Delivery

Third-party tracking is accepted in most cases. Units served first-party will be billed off first-party data.

NPM uses Doubleclick for Publishers for serving.


Rich Media Guidelines

Limited to approved campaigns.

Suggested format is a soundless pre-video animation sequence, with a user click-initiated video offered at the end/stop of the animation sequence.

Pre-video animation sequence must be silent. If auto-play video exception is granted, the audio must be initiated by user-click.

All content (audio and video) must conform to listed content guidelines.

Must include clearly marked close and mute controls.

All creative will be tested by NPM prior to campaign launch.


General Guidelines

Limit of five creative executions per placement.

Banners may not float over page content, pop-up or initiate pop-ups from third-parties.

Once approved, third-party-served placements may not be changed without NPM approval.