Public Media Podcast Exchange

The Public Media Podcast Exchange is a podcast ad exchange comprised of high quality podcasts from NPR, public media stations and like-minded publishers offering brands an efficient way to buy premium podcast ad inventory at scale.

Participating podcasts in the Public Media Podcast Exchange are:

Align with Premier Programming

Access premier podcasts in the Public Media Podcast Exchange

Reach an Influential Audience

Among podcast listeners:

49%

are under age 35

53%

are college graduates+

41%

have $75k+ in HHI

49%

are under age 35

53%

are college graduates+

41%

have $75k+ in HHI

Source: The Podcast Consumer 2019, Edison Research

Sponsorship that Works

Audiences expect high-quality, unobtrusive sponsorship messaging in public media podcasts – a messaging style that works. The Public Media Podcast Exchange works with brands to ensure that their creative meets NPR podcast sponsorship creative guidelines

77%

have taken action in response to a sponsorship announcement in an NPR podcast

50%

pay more attention to NPR podcast sponsor messages than they do to ads in other media or places

72%

hold a more positive opinion of a company when they find out it supports NPR

Sources: NPR All Podcasts Survey, April 2019 

Learn how the Public Media Podcast Exchange can elevate your brand.

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Are you a podcast publisher interested in joining the Public Media Podcast Exchange? Learn more.