The Smart Audio Report, Spring 2018

More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits, according to new research from The Smart Audio Report, a recurring study from NPR and Edison Research. The Spring 2018 release for the first time offers a preview into the realities of mainstream use and reveals opportunities across industries – from marketing and publishing to tech and services.

Watch the Spring 2018 Webinar
Watch How Smart Speakers Are Changing Users’ Routines
Profile: Family in Washington, DC
Profile: Young Professional in Austin, TX
News Listening
Changing News Habits
About the Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.

Download the Report

Complete the form below to download a PDF of the Spring 2018 Smart Audio Report.

About The Smart Audio Report: Methodology

The Smart Audio Report, Spring 2018 is based upon a national online survey of 909 Americans ages 18+ who indicated that they owned at least one smart speaker. The device owner data was weighted to nationally representative figures on smart speaker users from The Infinite Dial 2018 from Edison Research and Triton Digital.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About NPR

NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans everyday—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. More information at and following NPR Extra on Facebook, Twitter and Instagram.