Essential. Relevant. Here to stay. NPR.

The connection that listeners have to NPR – and, by extension, NPR sponsors – is unique. This trusted relationship extends beyond brand affinity – 83% of listeners say NPR programming is personally important to them. This content provides an invaluable public service that listeners turn to daily.

According to Gallup, a little more than one-third of Americans trust the media in general. Contrast that with 69% of Americans agreeing that they trust the news and information from public radio. Among NPR listeners, 77% rate public radio as a highly valuable community service alongside health clinics and libraries. And NPR’s high-quality, trustworthy content is here to stay.

Sponsorship of NPR matters more than ever before. When public media is under pressure, listeners take note of who supports this critical public service. NPR is making a difference in the daily lives of the public, providing audiences with a connection to news and information that’s reliable, honest and informative. And it will continue on its mission of providing a more informed public for now and for the future.

Sources: NPR State of Sponsorship Survey, September 2025; Gallup: Trust in Media at New Low of 28% in U.S.; The Harris Poll, Public Radio Sentiment Survey 2025; NPR Impact Study 2025.