On-air messaging with NPR and public radio stations identifies and describes sponsors, offering a unique and effective complement to any national or regional ad campaign. Messaging guidelines are shaped by audience research as well as government regulations to provide a sponsorship environment that works best for listeners and sponsors alike.
NPR Podcasts, including staples such as Planet Money and Wait Wait… Don’t Tell Me! and new hits like Invisibilia and Embedded, hold an essential corner on the market and a close connection with the audience - an audience who shares their engagement and affection for the programs with brands that support them.
Smart speaker adoption is expected to surpass 25% of the U.S. population by the end of 2019(eMarketer, April 2018). National Public Media's smart speaker sponsorship products amplify your brand's message for this emerging, tech-savvy audience.
An optimized user experience translates to an enhanced sponsorship platform. National Public Media offers sponsorship opportunities that engage the NPR.org audience and provide value to sponsors, while upholding industry-leading visual and content standards.
NPR One delivers a personalized, on-demand mix of audio across smartphones and emerging platforms. For brands, NPR One offers hand-curated sponsorship opportunities customized for your brand’s campaign themes.
NPR’s flagship iOS app has a bold new look, streamlining the user experience. Designed to inspire user exploration, the revamped NPR App focuses on reading and easy access to live station streams and offers high-impact, highly visual creative opportunities for sponsors.
You already have a great story. Partner with National Public Media to tell it with top-notch audio. Brand Soundscapes showcase your brand’s mission, values, or success stories like never before across NPR’s digital platforms – and beyond.