The Power of Audio

Today audio is more accessible and personalized than ever before. Audio is the #1 media people engage with on their smartphones. Daily spoken word audio listening is up 40% since 2014. Radio still dominates and is increasingly accessible through streaming and smart speakers. The integration of audio into people’s lives gives brands new opportunities to connect with listeners in powerful, personal ways.

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This is NPR.

Across platforms, audiences are discovering the power of audio. For nearly 50 years, NPR has been honing its craft and attracting loyal audiences across platforms.


monthly NPR podcast listeners¹


weekly NPR radio listeners²


monthly on-demand NPR downloads on smart speakers³


total weekly hours spent with NPR content⁴

Sources: (1) Podtrac, 2021; (2) ACT 1 based on Nielsen Nationwide, Fall 2020, Persons 12+; (3) Splunk and NPR Podcast Logs, April - June 2019; (4) Weekly averages. Broadcast data is from Fall 2018. Digital platforms are Jan-March 2019.


Radio reaches more people each week than any other medium in the U.S. NPM offers brands access to the most popular public radio programs available — locally and nationally.


Podcasts are now part of more than 90M people’s weekly listening — and NPR has led the industry since the beginning. NPR has 6 of the top 20 podcasts and attracts an engaged, influential audience.


Voice-activated technology is changing consumer behaviors, especially around listening. NPM delivers solutions for brands on voice-activated devices like smart speakers that help extend sponsor messaging and encourage engagement.


NPR One offers NPR’s most custom branding opportunities; a growing, engaged audience; and scale across podcasts and digital.

NPR Player

Offering uninterrupted listening while exploring, the NPR Player integrates your brand’s messaging into NPR’s online experience.

Brand Soundscapes

Custom audio creative, crafted by NPM Creative — NPM’s in-house production team — share brand stories in a way that fits with the NPR environment.

Let NPM Creative help you share your brand’s story.

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Sierra Nevada Brewing Company

40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.

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Comcast Business

To bring their commitment to small businesses to life, Comcast Business partnered with NPM Creative to tell the story of REC Philly, a vibrant co-working space designed to empower creatives in Philadelphia.

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A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.

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News & Insights

June 2021

Beyond Brand Awareness: Three Takeaways from a Personal Finance Campaign

With expert attribution teams and tools, NPR sponsorship helps campaigns go beyond brand awareness. Dive into the details of how one personal finance brand made the most of their campaign.

June 2021

The Audio Indicator: 89% of Americans Listen to AM/FM Radio Each Week

In this age of digital transformation and seemingly endless emerging platforms, one traditional media source often gets overlooked in the press and in our minds: Radio. But the numbers tell a different story.

May 2021

Top Takeaways from NPR at the IAB Podcast Upfront

Explore the top five takeaways from NPR’s presentation at this year’s IAB Podcast Upfront. Plus, re-watch the full session in case you missed it.

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