Across platforms, audiences are discovering the power of audio. For nearly 50 years, NPR has been honing its craft and attracting loyal audiences across platforms.
The Power of Audio
Today audio is more accessible and personalized than ever before. Audio is the #1 media people engage with on their smartphones. Daily spoken word audio listening is up 40% since 2014. Radio still dominates and is increasingly accessible through streaming and smart speakers. The integration of audio into people’s lives gives brands new opportunities to connect with listeners in powerful, personal ways.

This is NPR.
20M
monthly NPR podcast listeners¹
25.3M
weekly NPR radio listeners²
10.7M
monthly on-demand NPR downloads on smart speakers³
108M
total weekly hours spent with NPR content⁴
Sources: (1) Podtrac, Nov 2020; (2) ACT 1 based on Nielsen Audio Nationwide, Fall 2019/Spring 2020; (3) Splunk and NPR Podcast Logs, April - June 2019; (4) Weekly averages. Broadcast data is from Fall 2018. Digital platforms are Jan-March 2019.
Let NPM Creative help you share your brand’s story.

Target
A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.
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Capital One
CreditWise® from Capital One® partnered with NPM Creative to produce a series of Brand Soundscapes that educated listeners on the complex topics of fraud, identity theft and the dark web.
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To support the release of the Niro — Kia’s first-ever hybrid crossover — NPM Creative produced a series of Brand Soundscapes that focused on the craft behind the vehicle.
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