Across platforms, audiences are discovering the power of audio. For nearly 50 years, NPR has been honing its craft and attracting loyal audiences across platforms.
AUDIO
The Power of Audio
Today audio is more accessible and personalized than ever before. Audio is the #1 media people engage with on their smartphones. In 2024, daily spoken word audio listening is up 25% since five years ago. Radio still dominates and is increasingly accessible through streaming and smart speakers. The integration of audio into people’s lives gives brands new opportunities to connect with listeners in powerful, personal ways.
Image by Eran Menashri
This is NPR.
7.9M
weekly NPR podcast listeners¹
21.9M
weekly NPR radio listeners²
712K
weekly podcast users on smart speakers³
32 min
average daily time spent listening per user in the NPR app⁴
Sources: (1) NPR Podcast Dashboard, 13-week average, weeks beginning September 12 – December 4, 2024; (2) ACT 1 based on Nielsen Audio Nationwide, Fall 2024, All Programming (incl. newscasts), Persons 12+ © 2024 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen; (3) Voice Assistant Dashboard, 13-week average, Oct 8, 2024 – Jan 11, 2025; (4) NPR Reports Service, March 2024.
Radio
Radio reaches more U.S. people weekly than any other medium. NPM offers brands access to the most popular public radio programs — locally and nationally.
Podcasts
NPR has led the podcast industry since the beginning, and is currently home to 2 of the top 10 podcasts and an engaged, influential audience.
Voice
Voice-activated technology is changing listener behaviors. NPM delivers solutions for brands that extend sponsor messaging and encourage engagement.
NPR App
Offering NPR’s most custom branding opportunities, a growing and engaged audience, and scale across digital platforms.
NPR Player
Opportunity to integrate your brand’s message with the uninterrupted listening experience on NPR.org.
Brand Soundscapes
Custom audio creative crafted by NPM’s in-house production team share brand stories in a way that fits with the NPR environment.
Let NPM Creative help you share your brand’s story.
Sierra Nevada Brewing Company
40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.
View the work
Comcast Business
To bring their commitment to small businesses to life, Comcast Business partnered with NPM Creative to tell the story of REC Philly, a vibrant co-working space designed to empower creatives in Philadelphia.
View the work
Target
A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.
View the work
Memorability matters.
Explore the 86% correlation between memorable sponsor messaging and in-market activity with the new Transference of Trust report from NPR and Neuro-Insight.
Get the Report
News & Insights
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September 2024
Pumpkins & parties: How podcast users celebrate Halloween
The latest Trending Topics release from MRI-Simmons provides insight into how podcast users compare when it comes to celebrating Halloween.
Article
June 2024
Effective NPR Radio and Podcast Creative: Insights for CPG Brands
National Public Media and Veritonic tested a variety of copy approaches for CPG sponsorship messages to find out what resonates with NPR listeners today.
Article
June 2024
Maximizing Impact: How ezCater Used Creative Testing to Drive Brand Success
A Veritonic test conducted with NPR enabled ezCater to evaluate how listeners were engaging with their radio messages.
