AUDIO

The Power of Audio

Today audio is more accessible and personalized than ever before. Audio is the #1 media people engage with on their smartphones. Daily spoken word audio listening is up 40% since 2014. Radio still dominates and is increasingly accessible through streaming and smart speakers. The integration of audio into people’s lives gives brands new opportunities to connect with listeners in powerful, personal ways.

Image by Eran Menashri

This is NPR.

Across platforms, audiences are discovering the power of audio. For nearly 50 years, NPR has been honing its craft and attracting loyal audiences across platforms.

8.2M

weekly NPR podcast listeners¹

22.4M

weekly NPR radio listeners²

10.7M

monthly on-demand NPR downloads on smart speakers³

108M

total weekly hours spent with NPR content⁴

Sources: (1) NPR's Podcast Analytics Log Service, Sept 15 - Dec 7, 2022; (2) ACT 1/Nielsen Audio Nationwide, Spring 2023, Persons 12+ © 2023 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen; (3) Splunk and NPR Podcast Logs, April - June 2019; (4) Weekly averages. Broadcast data is from Fall 2018. Digital platforms are Jan-March 2019.

Radio

Radio reaches more U.S. people weekly than any other medium. NPM offers brands access to the most popular public radio programs — locally and nationally.

Podcasts

NPR has led the podcast industry since the beginning, and is currently home to 2 of the top 10 podcasts and an engaged, influential audience.

Voice

Voice-activated technology is changing listener behaviors. NPM delivers solutions for brands that extend sponsor messaging and encourage engagement.

NPR App

Offering NPR’s most custom branding opportunities, a growing and engaged audience, and scale across digital platforms.

Explore NPR App Sponsorship

NPR Player

Opportunity to integrate your brand’s message with the uninterrupted listening experience on NPR.org.

Explore NPR Player Sponsorship

Brand Soundscapes

Custom audio creative crafted by NPM’s in-house production team share brand stories in a way that fits with the NPR environment.

Explore Brand Soundscapes

Let NPM Creative help you share your brand’s story.

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Sierra Nevada Brewing Company

40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.

View the work

Comcast Business

To bring their commitment to small businesses to life, Comcast Business partnered with NPM Creative to tell the story of REC Philly, a vibrant co-working space designed to empower creatives in Philadelphia.

View the work

Target

A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.

View the work

Memorability matters.

Explore the 86% correlation between memorable sponsor messaging and in-market activity with the new Transference of Trust report from NPR and Neuro-Insight.
Get the Report

News & Insights

Article
January 2024

Relaunched NPR App Offers Best of Public Radio for Listeners, Custom Integrations for Sponsors

The newly relaunched NPR app brings together the best features from NPR’s previous mobile app experiences all in one convenient location.

Article
January 2024

NPR News Now Ranked #1 Podcast in the U.S.

NPR News Now is the #1 podcast in the U.S. according to the Podtrac ranker. And another NPR podcast Up First comes in at #3.

Article
January 2024

New Study Finds NPR News Podcasts are Significantly Safer for Brands than Average

A new analysis with Sounder reveals NPR’s news shows are significantly safer for brands than the average podcasts in the news genre.

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