Across platforms, audiences are discovering the power of audio. For nearly 50 years, NPR has been honing its craft and attracting loyal audiences across platforms.
The Power of Audio
Today audio is more accessible and personalized than ever before. Audio is the #1 media people engage with on their smartphones. Daily spoken word audio listening is up 40% since 2014. Radio still dominates and is increasingly accessible through streaming and smart speakers. The integration of audio into people’s lives gives brands new opportunities to connect with listeners in powerful, personal ways.
This is NPR.
monthly NPR podcast listeners¹
weekly NPR radio listeners²
monthly on-demand NPR downloads on smart speakers³
total weekly hours spent with NPR content⁴
Sources: (1) Podtrac, 2021; (2) ACT 1 based on Nielsen Nationwide, Fall 2020, Persons 12+; (3) Splunk and NPR Podcast Logs, April - June 2019; (4) Weekly averages. Broadcast data is from Fall 2018. Digital platforms are Jan-March 2019.
Radio reaches more people each week than any other medium in the U.S. NPM offers brands access to the most popular public radio programs available — locally and nationally.
Podcasts are now part of more than 90M people’s weekly listening — and NPR has led the industry since the beginning. NPR has 6 of the top 20 podcasts and attracts an engaged, influential audience.
Voice-activated technology is changing consumer behaviors, especially around listening. NPM delivers solutions for brands on voice-activated devices like smart speakers that help extend sponsor messaging and encourage engagement.
NPR One offers NPR’s most custom branding opportunities; a growing, engaged audience; and scale across podcasts and digital.
Offering uninterrupted listening while exploring NPR.org, the NPR Player integrates your brand’s messaging into NPR’s online experience.
Custom audio creative, crafted by NPM Creative — NPM’s in-house production team — share brand stories in a way that fits with the NPR environment.
Let NPM Creative help you share your brand’s story.
Sierra Nevada Brewing Company
40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.View the work
To bring their commitment to small businesses to life, Comcast Business partnered with NPM Creative to tell the story of REC Philly, a vibrant co-working space designed to empower creatives in Philadelphia.View the work
A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.View the work
News & Insights
Beyond Brand Awareness: Three Takeaways from a Personal Finance Campaign
With expert attribution teams and tools, NPR sponsorship helps campaigns go beyond brand awareness. Dive into the details of how one personal finance brand made the most of their campaign.
The Audio Indicator: 89% of Americans Listen to AM/FM Radio Each Week
In this age of digital transformation and seemingly endless emerging platforms, one traditional media source often gets overlooked in the press and in our minds: Radio. But the numbers tell a different story.
Top Takeaways from NPR at the IAB Podcast Upfront
Explore the top five takeaways from NPR’s presentation at this year’s IAB Podcast Upfront. Plus, re-watch the full session in case you missed it.