The Power of Audio

Today audio is more accessible and personalized than ever before. Audio is the #1 media people engage with on their smartphones. Daily spoken word audio listening is up 40% since 2014. Radio still dominates and is increasingly accessible through streaming and smart speakers. The integration of audio into people’s lives gives brands new opportunities to connect with listeners in powerful, personal ways.

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This is NPR.

Across platforms, audiences are discovering the power of audio. For nearly 50 years, NPR has been honing its craft and attracting loyal audiences across platforms.


monthly NPR podcast listeners¹


weekly NPR radio listeners²


monthly on-demand NPR downloads on smart speakers³


total weekly hours spent with NPR content⁴

Sources: (1) Podtrac, 2021; (2) ACT 1 based on Nielsen Nationwide, Spring 2021, Persons 12+; (3) Splunk and NPR Podcast Logs, April - June 2019; (4) Weekly averages. Broadcast data is from Fall 2018. Digital platforms are Jan-March 2019.


Radio reaches more U.S. people weekly than any other medium. NPM offers brands access to the most popular public radio programs — locally and nationally.


NPR has led the podcast industry since the beginning, and is currently home to 5 of the top 20 podcasts and an engaged, influential audience.


Voice-activated technology is changing listener behaviors. NPM delivers solutions for brands that extend sponsor messaging and encourage engagement.


Offering NPR’s most custom branding opportunities, a growing and engaged audience, and scale across digital platforms.

Explore NPR One Sponsorship

NPR Player

Opportunity to integrate your brand’s message with the uninterrupted listening experience on

Explore NPR Player Sponsorship

Brand Soundscapes

Custom audio creative crafted by NPM’s in-house production team share brand stories in a way that fits with the NPR environment.

Explore Brand Soundscapes

Let NPM Creative help you share your brand’s story.

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Sierra Nevada Brewing Company

40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.

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Comcast Business

To bring their commitment to small businesses to life, Comcast Business partnered with NPM Creative to tell the story of REC Philly, a vibrant co-working space designed to empower creatives in Philadelphia.

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A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.

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News & Insights

August 2021

Sponsor Success Story: Q&A with Wise

Wise champions audio advertising. Learn how Wise activated custom audio creative that featured a customer of their own.

July 2021

MINI Boosts Buying Intent with Custom Audio

From one loyal community to another, read how MINI's custom audio stories resonated with NPR's podcast audience.

June 2021

Beyond Brand Awareness: Three Takeaways from a Personal Finance Campaign

With expert attribution teams and tools, NPR sponsorship impact goes beyond awareness. Learn how one brand found success.

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