Align your brand with quality content — from News to NPR Music — in the uncluttered, trusted environment of NPR.org, which reaches 10.3M users each week² and offers brands unparalleled visibility and results.
DISPLAY
Display Sponsorship
Not all display media is created equal. Placements on NPR.org out-perform industry benchmarks for viewability, time-in-view, CTR and interaction. How? National Public Media and NPR always prioritize the user experience when designing digital sponsorship. That’s why we have a best-in-class ratio of sponsorship to content, and don’t offer pop-ups or intrusive ad formats. That’s why we’re so transparent in labeling and why our sponsor’s creative loads quickly. And it’s why NPR users think highly of our display sponsors: 75% of NPR.org users hold a more positive opinion of brands that support NPR.¹
Display that Performs.
73%
viewability for desktop display — 18% above industry average⁴
0.3%
average CTR on mobile 300×250 units⁴
21%
interaction rate for Center Stage — 505% above display industry benchmark³
89.5
avg. seconds in-view for 300×600 banners — 214% above display industry benchmark³
Source: (1) Local-National Survey on NPR.org, May 2017; (2) Google Analytics, 13-week average, October 22, 2023 – January 14, 2024; (3) Moat & Google Ad Manager, 2019. (4) Google Ad Manager, 2023
Display Banners
Display banners on NPR.org deliver more than 70% viewability. Cross-platform creatives are intelligently embedded within NPR stories to create a positive reading experience for users and maximize viewability.
Center Stage Canvas
The Center Stage on NPR.org is a customizable sponsorship designed to maximize engagement and showcase interactive creative such as click-to-play video or custom audio.
This is NPR. Online.
With original reporting, a dedicated hub for music discovery with NPR Music, thematic blogs and immersive visual storytelling, NPR.org is the online companion to NPR’s radio and podcast content.
News
Headlines and in-depth reporting on everything from Technology and Politics to Science and Business.
NPR Music
Home to award-winning music journalism and video series, including the Tiny Desk Concerts, designed with music discovery in mind.
Culture
Reviews and interviews across Books, Movies, Pop Culture, Food, Design and more.
Shows & Podcasts
Hear any of NPR’s programs — from Morning Edition to Code Switch on demand.
Self-Serve Sponsorship
Interested in launching a small-scale, straightforward digital campaign? Our self-serve portal is a simple solution for placing web banners programmatically. Simply choose the content categories relevant to the audiences you’d like to reach, geo-target to key markets, and customize desktop and mobile placements to suit your campaign objectives.
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