Align your brand with quality content — from News to NPR Music — in the uncluttered, trusted environment of NPR.org, which reaches 70.2M² users each month and offers brands unparalleled visibility and results.
DISPLAY
Display Sponsorship
Not all display media is created equal. Placements on NPR.org out-perform industry benchmarks for viewability, time-in-view, CTR and interaction. How? National Public Media and NPR always prioritize the user experience when designing digital sponsorship. That’s why we have one sponsor per page and don’t offer pop-ups or intrusive ad formats. That’s why we’re so transparent in labeling and why our sponsor’s creative loads quickly. And it’s why NPR users think highly of our display sponsors: 75% of NPR.org users hold a more positive opinion of brands that support NPR.¹
Display that Performs.
92%
viewability for desktop display — 40% above industry average³
0.32%
average CTR on 300×600 units³
21%
interaction rate for Center Stage — 505% above display industry benchmark³
89.5
avg. seconds in-view for 300×600 banners — 214% above display industry benchmark³
Source: (1) Local-National Survey on NPR.org, May 2017; (2) Google Analytics, 3-month average, Oct 2020 – Dec 2020; (3) Moat & Google Ad Manager, 2019.
Display Banners
Display banners on NPR.org deliver more than 90% viewability. Mobile and tablet creative is intelligently embedded within NPR stories to create a positive reading experience for users and maximize viewability.
Center Stage Canvas
The Center Stage on NPR.org is a customizable sponsorship designed to maximize engagement and showcase interactive creative such as click-to-play video or custom audio.
This is NPR. Online.
With original reporting, a dedicated hub for music discovery with NPR Music, thematic blogs and immersive visual storytelling, NPR.org is the online companion to NPR’s radio and podcast content.
News
Headlines and in-depth reporting on everything from Technology and Politics to Science and Business.
NPR Music
Home to award-winning music journalism and video series, including the Tiny Desk Concerts, designed with music discovery in mind.
Arts & Life
Reviews and interviews across Books, Movies, Pop Culture, Food, Design and more.
Shows & Podcasts
Hear any of NPR’s programs — from Morning Edition to Latino USA on demand.
Self-Serve Sponsorship
Interested in launching a small-scale, straightforward digital campaign? Our self-serve portal is a simple solution for placing web banners programmatically. Simply choose the content categories relevant to the audiences you’d like to reach, geo-target to key markets, and customize desktop and mobile placements to suit your campaign objectives.
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