Align your brand with quality content — from News to NPR Music — in the uncluttered, trusted environment of NPR.org, which reaches 70.2M² users each month and offers brands unparalleled visibility and results.
Display Sponsorship
Not all display media is created equal. Placements on NPR.org out-perform industry benchmarks for viewability, time-in-view, CTR and interaction. How? National Public Media and NPR always prioritize the user experience when designing digital sponsorship. That’s why we have one sponsor per page and don’t offer pop-ups or intrusive ad formats. That’s why we’re so transparent in labeling and why our sponsor’s creative loads quickly. And it’s why NPR users think highly of our display sponsors: 75% of NPR.org users hold a more positive opinion of brands that support NPR.¹

Display that Performs.
92%
viewability for desktop display — 40% above industry average³
0.32%
average CTR on 300×600 units³
21%
interaction rate for Center Stage — 505% above display industry benchmark³
89.5
avg. seconds in-view for 300×600 banners — 214% above display industry benchmark³
Source: (1) Local-National Survey on NPR.org, May 2017; (2) Google Analytics, 3-month average, Oct 2020 – Dec 2020; (3) Moat & Google Ad Manager, 2019.
This is NPR. Online.
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