AUDIO

Podcast Sponsorship

Each month, 26.5M people listen to NPR podcasts — and on average they’re listening to five NPR podcasts. They listen at home, in their car, at work, on the go, and they’ve helped make NPR the leading podcast producer. For brands, that means the opportunity to align with a leader in an uncluttered environment where your brand’s voice stands out.

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The results speak for themselves.

#1

podcast publisher¹

+27%

YOY growth in monthly United States podcast users¹

61%

of NPR podcast listeners prefer to buy products or services from NPR podcast sponsors²

75%

of NPR podcast listeners hold a more positive opinion of brands that support NPR²

Sources: (1) Podtrac, February 2020, US unique monthly audience; Growth: Splunk, Oct - Dec 2019; (2) NPR Podcast Listener Survey, April 2019.

Be heard where it matters.

Share your brand’s message in some of today’s most beloved, listened-to podcasts.

Making sense of big, complicated forces that move our economy.

A 10-minute daily news briefing for when you're on the go.

Intimate conversations with newsworthy guests.

In-depth, objective coverage of everything politics.

Conversations to make sense of today's news and culture.

Discoveries, mysteries and the science behind the headlines.

Target Your Campaign

Audience Targeting

Target core listener demographics — age, gender, household income — with a 90% match rate. Tailor your reach with more than 250 targetable behavioral segments against listener attributes such as occupation and interests.

Podcast Attribution

Measure your podcast campaign’s performance based on the percentage of listeners who visit your website after downloading your NPR podcast spot. Sort metrics by program, episode, and creative for detailed insights.

Content Targeting

From business and tech to health, target your message based on topics covered in NPR podcast episodes and create maximum alignment between your brand and the content.

Find the right fit.

Image by Mia Baker

Podcast Products

National Public Media partners with sponsors to elevate their audio strategies for today’s media landscape. With a range of products, NPM can build campaigns that perform across platforms, from smart speakers to the NPR One app.

Image by Bram Naus

Measure Campaign Impact

NPM knows podcasting works for brands. From custom pre- and post-campaign surveys and attribution tools to copy testing, we have a variety of measurement and analytics services to help you understand how your podcasting campaign performed.

Featured Work

Capital One

CreditWise® from Capital One® partnered with NPM Creative to produce a series of Brand Soundscapes that educated listeners on the complex topics of fraud, identity theft and the dark web.

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Let NPM Creative help you share your brand’s story.

Target

A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.

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Lagunitas

NPM Creative works with Lagunitas on digital extensions of their sponsorship, natively integrating the beer company into many NPR products, including the Tiny Desk Contest website and Brand Soundscapes.

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Subaru

A long-time NPR sponsor, NPM Creative and Subaru created a Brand Soundscape to showcase how retailers and Subaru give back to their communities through Subaru’s Love Promise.

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"The NPR campaign has been going stellar in terms of performance. It's been great hearing our ads out in the wild on some of the most reputable shows in radio and podcasting. Overall, we're very happy partnering with the team at NPR to grow our brand awareness.”

Sam Balter, Senior Marketing Manager for Podcasts, HubSpot

A WORD FROM NPR'S SPONSORS
"NPR did a great job executing our radio and digital campaign. Our #1 goal was to drive traffic to our website through engaging the NPR audience. The results were stellar, including a 250% increase in visitors to our site. Looks like we’ve found a love-connection!"

Adam Castillo, Vice President of Marketing, Blue

A WORD FROM NPR'S SPONSORS
"NPR has been remarkably effective in helping us reach loyal brand purchasers and potential new customers. Plus, NPR helps us hit multiple goals at once: deliver a creditable message to our sponsors and support organizations we feel akin to."

Steve Demos, Founder and CEO, White Wave, Inc.

Align your brand with NPR podcasts.

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