Each month, 25M people listen to NPR podcasts — and on average they’re listening to five NPR podcasts. They listen at home, in their car, at work, on the go, and they’ve helped make NPR the leading podcast producer. For brands, that means the opportunity to align with a leader in an uncluttered environment where your brand’s voice stands out.
The results speak for themselves.
YOY growth in weekly United States podcast users²
of NPR podcast listeners prefer to buy products or services from NPR podcast sponsors³
of NPR podcast listeners hold a more positive opinion of brands that support NPR³
Sources: (1) Podtrac, Apr 2016-Jul 2019, Sept 2019-Mar 2020, June 2020 and Aug-Sep 2020, US unique monthly audience; (2) Growth: Splunk, May-Aug 2020 vs 2019; (3) Kantar, NPR State of Sponsorship Survey, April 2020.
Be heard where it matters.
Share your brand’s message in some of today’s most beloved, listened-to podcasts.
Making sense of the major stories of the day.
Making sense of big, complicated forces that move our economy.
A 10-minute daily news briefing for when you're on the go.
Intimate conversations with newsworthy guests.
In-depth, objective coverage of everything politics.
Conversations to make sense of today's news and culture.
Discoveries, mysteries and the science behind the headlines.
Target Your Campaign
Target core listener demographics — age, gender, household income — with a 90% match rate. Tailor your reach with more than 250 targetable behavioral segments against listener attributes such as occupation and interests.
Measure your podcast campaign’s performance based on the percentage of listeners who visit your website after downloading your NPR podcast spot. Sort metrics by program, episode, and creative for detailed insights.
From business and tech to health, target your message based on topics covered in NPR podcast episodes and create maximum alignment between your brand and the content.
Find the right fit.
National Public Media partners with sponsors to elevate their audio strategies for today’s media and advertising landscape. With a range of products, NPM can build campaigns that perform across platforms, from smart speakers to the NPR One app.
Measure Campaign Impact
NPM knows podcasting works for brands. From custom pre- and post-campaign surveys and attribution tools to copy testing, we have a variety of measurement and analytics services to help you understand how your podcasting campaign performed.
CreditWise® from Capital One® partnered with NPM Creative to produce a series of Brand Soundscapes that educated listeners on the complex topics of fraud, identity theft and the dark web.View the work
Let NPM Creative help you share your brand’s story.
A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.View the work
NPM Creative works with Lagunitas on digital extensions of their sponsorship, natively integrating the beer company into many NPR products, including the Tiny Desk Contest website and Brand Soundscapes.View the work
A long-time NPR sponsor, NPM Creative and Subaru created a Brand Soundscape to showcase how retailers and Subaru give back to their communities through Subaru’s Love Promise.View the work
Sam Balter, Senior Marketing Manager for Podcasts, HubSpot
Adam Castillo, Vice President of Marketing, Blue
Steve Demos, Founder and CEO, White Wave, Inc.