Featured News

Tips for Your Next Podcast Buy from Top Industry Professionals

Some of the industry’s top podcast buyers – from Ad Results Media to the team at Squarespace – are achieving 2.5-3x ROI on their marketing spends, and feeling confident about this brand safe platform in the face of concerns about spending in digital. 

Throughout the event, agency reps, members of NPR’s sponsorship team and other leaders in audio offered key tips and insights into evaluating podcasting for clients, building smart campaigns and measuring success. And we’ve rounded the best takeaways. 

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NPR.org Sponsorship Practices Shine with Release of Google Chrome Ad Blocker

The most-used web browser in market – Google Chrome – is working to raise the bar for digital advertising through the roll out of its Ad Blocker features, which enforce standards set by the Coalition for Better Advertising. In this Q&A, Director of Sponsorship Products for NPR Erica Osher shares how National Public Media approaches to brand messaging across NPR and offers insight into the standards that guide NPR digital sponsorship, standards which have driven stand-out performance for brands in terms of viewability, time in view, CTR and interaction.

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NPR Now Available on Apple Homepod: “Hey Siri, give me the news”

Let the unboxing begin: After months of anticipation about when people could get their hands on an Apple HomePod, the latest voice assistant speaker is hitting doorsteps and checkout counters today. What’s more: “When you say ‘Hey Siri, give me the news’ to your iOS device, Siri will now immediately begin playing a daily news update from a popular news podcast — NPR by default in the United States,” Arstechnica reported.

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Voice Activation Trends from CES

Voice activation is going everywhere. At the Consumer Electronics Show (CES) this month, tech and media companies showcased the many ways they’re making the voice activation technology found in smart speakers accessible anywhere. Check out some of the voice activation trends we saw at CES. 

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Sponsor Public Media

Whether you want to target key markets or build national awareness of your brand, sponsorship of PBS and NPR’s on air, online and mobile platforms can help you do it. The unique hybrid model of local stations and national networks means that public media rivals the reach of any national media brand and delivers information that matters to a local community. National Public Media can work with you to create a sponsorship package that leverages all that this dynamic platform has to offer.

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