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Trust from Research Narrative, 2023.

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Sources: (1) Research Narrative, News Media Brand Study, Fall 2023, among a set of 13 major news brands; (2) Kantar, NPR State of Sponsorship Survey, 2023; (3) Neuro-Insight, NPR Sponsorship Effectiveness Study, 2018; (4) Internal estimate based on Nielsen Audio, Google Analytics, Comscore, and NPR podcast reporting, Sep-Dec 2023.

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