Featured News

At NPR, Sponsor Messages are 23% More Memorable

Last month, NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.

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New Data: Smart Speakers Hitting the Mainstream

smart speaker adoptionWith smart speaker ownership over 43M in the U.S. (18+), these devices have quickly expanded beyond first adopters. New smart speaker owners are emerging as a distinct audience in terms of user profile and behavior according to new research from The Smart Audio Report, which for the first time offers a preview into the realities of mainstream use and reveals opinions about brand activations and messaging within the voice assistant ecosystem.

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As Voice Continues to Dominate, 2018 Trends Emerge

With smart speakers and voice assistants growing in popularity, manufacturers like Amazon and Google are taking note of the power voice brings to brands and consumers, and are investing in the user experience on voice-activated devices and creating opportunities for brands across industries.

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The Race is On. Rise Above the Noise With NPR.

In this noisy midterm election season, audiences turn to NPR for unbiased, politically-neutral coverage and analysis. During the 2016 election cycle, NPR’s weekly cume radio audience increased 13% YOY – and continued to increase after the election. Today, NPR reaches 30.1M weekly radio listeners. 


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Sponsor Public Media

Whether you want to target key markets or build national awareness of your brand, sponsorship of public television and NPR’s on air, online and mobile platforms can help you do it. The unique hybrid model of local stations and national networks means that public media rivals the reach of any national media brand and delivers information that matters to a local community. National Public Media can work with you to create a sponsorship package that leverages all that this dynamic platform has to offer.

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