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Across platforms, public media engages larger, more diverse audiences than ever before — audiences looking for stories of today and a vision of tomorrow.

And National Public Media offers brands the chance to be there with the best sponsorship opportunities across NPR, PBS and member stations.

Be heard where it matters.

Share your message across some of the most respected, beloved programs in media.

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Leading by Example

From content to sponsorship products, public media is driven by a commitment to audience experience and journalistic ethics. That means that every sponsorship opportunity National Public Media offers performs because it respects the tone, standards and environment of NPR and PBS. 

NPR One

NPR One delivers a personalized listening experience that learns from users’ listening habits. From audio for brands developed by NPM Creative to custom channels of contextual content, NPR One offers unique audio branding opportunities.

Voice

Voice-activated technology is changing consumer behaviors, especially how they listen to audio. NPR delivers solutions for brands on voice assistants like smart speakers that help extend sponsor messaging and encourage engagement.

It’s not only about what you say or how you say it. It’s where you say it.

When you engage your audience on a platform or program they respect, they’ll take action.

#1

News Service Brand and Most Loved¹

23%

more memorable — NPR sponsor messages resonate compared to traditional radio ads²

77%

of listeners have taken action based on an NPR sponsorship announcement³

71%

of PBS viewers say companies that sponsor PBS provide a valuable public service⁴

Sources: (1) 2019 Harris Poll EquiTrend® Study; (2) Neuro-Insight, NPR Sponsorship Effectiveness Study, 2018; (3) Lightspeed Research, NPR Sponsorship Survey, March 2019; (4) Commercialism Research, City Square Associates, January–February 2016.

Let NPM Creative help you share your brand’s story.

Target

A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.

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Capital One

CreditWise® from Capital One® partnered with NPM Creative to produce a series of Brand Soundscapes that educated listeners on the complex topics of fraud, identity theft and the dark web.

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Lagunitas

NPM Creative works with Lagunitas on digital extensions of their sponsorship, natively integrating the beer company into many NPR products, including the Tiny Desk Contest website and Brand Soundscapes.

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Learn how public media can work for your brand.

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