The 2020 Spoken Word Audio Report
NPR Podcast Report
The Smart Audio Report
NPR's Year in Review
What a year! Throughout the (rare) ups and (many) downs of 2020, NPR brought fact-based, trustworthy journalism and high quality content to millions of people across the country and around the globe.
Code Switch Named "Show of the Year" by Apple Podcasts
Code Switch was recognized as the first-ever "Show of the Year" by Apple Podcasts.
Takeaways for Marketers: How Brands Found Their Voice with Audio
Top takeaways from NPR's presentation at Adweek's Virtual Series exploring the growing audio landscape and its implications for marketers.
NPR Sponsorship Results for Outschool
Outschool turned to audio marketing to connect parents with their remote learning platform. Attribution insights gave Outschool the confidence to forecast and scale their marketing according to data.
NPR Sponsorship Results for a Tech Brand During COVID-19
At the peak of COVID-19’s first wave, an listener survey at the end of a technology company’s sponsorship campaign revealed increased awareness and usage of the tool among NPR radio and podcast listeners.
NPR Sponsorship Launches Programmatic Audio for Brands
Now brands can elevate a podcast campaign with programmatic pre-, mid- or post-roll in NPR podcasts based on genre, podcast title or audience targeting.