NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.

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Report

Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.

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The Spoken Word Audio Report

In November 2021, NPR and Edison Research shared the third installment of the Spoken Word Audio Report. The latest installment of the Report explored the forces behind spoken word's consistent growth in listening year over year, including growing audiences among young and multicultural listeners. The findings were presented in a webinar hosted by National Public Media (NPM) and Edison Research.

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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.

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Article

April 2022

CSR Messaging Drives Success for HP

A company’s commitment to corporate social responsibility and to driving strong business performance are not mutually exclusive. In fact, when done right, they can and should complement each other! Last year’s HP campaign is a premium example showing the power of a CSR campaigns for brands.

Article

December 2021

NPR's Year in Review: 2021

While many things changed in 2021, NPR continued to bring fact-based, trustworthy journalism and high quality content to millions of people across the country and around the globe.

Article

December 2021

The Audio Indicator: The Spoken Word Audio Report Highlights Growth Among Diverse Audiences

Spoken word’s share of audio listening has increased 40% in the last seven years, and 8% in just the last year alone, demonstrating a growth that is consistently picking up.

Article

November 2021

NPR’s Student Podcast Challenge Encourages the Next Generation of Audio Storytellers

NPR’s Student Podcast Challenge returns for its fourth year of encouraging young voices in podcasting to come to the forefront of the audio storytelling world.