Report

The Spoken Word Audio Report

On November 9, NPR and Edison Research shared the highly anticipated fifth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.
Download the Report

Transference of Trust

How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.
Download the Report

The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
Get the Report

Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
Get The Report

NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
Get The Report
Article
April 2024

From Attention to Action: Measuring the Power of NPR Podcasts

New analysis of NPR podcasts demonstrated an average attention score 10% above the already superior attention typical of podcasts.

Article
February 2024

Mic, Headphones, Action: Why Your Campaign Needs Podcasts

Podcast listeners are responding to ads by taking action - at every step of the purchasing funnel. Here's why it's time to add podcasts to your next media buy.

Article
January 2024

Relaunched NPR App Offers Best of Public Radio for Listeners, Custom Integrations for Sponsors

The newly relaunched NPR app brings together the best features from NPR’s previous mobile app experiences all in one convenient location.

Article
January 2024

NPR News Now Ranked #1 Podcast in the U.S.

NPR News Now is the #1 podcast in the U.S. according to the Podtrac ranker. And another NPR podcast Up First comes in at #3.

Article
January 2024

New Study Finds NPR News Podcasts are Significantly Safer for Brands than Average

A new analysis with Sounder reveals NPR’s news shows are significantly safer for brands than the average podcasts in the news genre.

Article
December 2023

NPR & National Public Media's Year in Review: 2023

2023 was another momentous year for NPR & National Public Media. Check out the highlights from content and audience to sponsorship performance.

Work with National Public Media

Contact us