Report

Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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The 2020 Spoken Word Audio Report

In a webinar on October 13, NPR and Edison Research shared the 2020 Spoken Word Audio Report. The report examined how listening behavior has changed during COVID-19 and explored the forces driving an increase in spoken word listening year over year.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2021 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Article
April 2021

NPR Radio Listeners Are More Loyal Than Ever

Looking at new Fall 2020 broadcast ratings, NPR's radio audience is on the rise once again. Learn the latest about NPR broadcast listenership, which is up 13% from Spring 2020.

Article
April 2021

NPR Sponsorship Drives Impact for Remote Work Tool Brands

Remote tools help many continue their careers from home. Learn how tech brands piloting these software grew recognition as leaders through NPR sponsorship.

Article
March 2021

NPR Sponsorship Impact Among IT Decision Makers

NPR listeners are more likely than average to be involved in decision-making at work. Two technology brands saw an impact among IT decision makers by sponsoring NPR podcasts.

Article
February 2021

NPR Sponsorship Results for Financial Brands

NPR listeners are invested in managing their finances. Financial brands that sponsor NPR see significant impact in increasing awareness, opinion and interest in learning more.

Article
January 2021

NPR Daily Podcasts Perform for Sponsors

With the news moving faster than ever, daily podcast listening is on the rise. NPR offers a suite of daily titles that both engage listeners and perform for sponsors.

Article
December 2020

NPR's Year in Review: 2020

What a year! Throughout the (rare) ups and (many) downs of 2020, NPR brought fact-based, trustworthy journalism and high quality content to millions of people across the country and around the globe.

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