Report

The 2020 Spoken Word Audio Report

In a webinar on October 13, NPR and Edison Research shared the 2020 podcast report. The report examined how listening behavior has changed during COVID-19 and explored the forces driving an increase in spoken word listening year over year.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this new semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Summer 2020 release starts with a look at trends NPR is seeing in overall audience, content that resonates, and sponsor effectiveness.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Article
August 2020

NPR Sponsorship Results for a Tech Brand During COVID-19

At the peak of COVID-19’s first wave, NPR conducted a listener survey at the end of an information technology company’s sponsorship campaign. The results revealed increased awareness and usage of the tool among NPR radio and podcast listeners.

Article
July 2020

NPR Sponsorship Launches Programmatic Audio for Brands

Now brands can elevate a podcast campaign with programmatic pre-, mid- or post-roll in NPR podcasts based on genre, podcast title or audience targeting.

Article
July 2020

NPR Sponsorship Results for a Home Product During COVID-19

NPR listeners are spending more time at home, and planning purchases. A home product that sponsored NPR this spring saw their podcast campaign generate significant differentiation in awareness, opinion and perceptions.

Article
June 2020

Q&A with SVP of National NPR Sales Scott Davis

National Public Media SVP of National NPR Sales answers brands' questions about how public radio can impact marketing strategies.

Article
June 2020

NPR Sponsorship Results for a University During COVID-19

NPR listeners are planning to make college decisions. A university that sponsored NPR this spring saw their radio campaign generate significant differentiation in awareness, opinion and perceptions of the university.

Article
April 2020

How to Make the Most of an NPR Audio Campaign

NPR informs listeners’ understanding of the world and shapes daily routines. From drive-time radio listening to podcasts, listeners choose how to make NPR part of their lives. Learn how your brand can connect with them.

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