Report

Transference of Trust

How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.
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The Spoken Word Audio Report

On October 27, NPR and Edison Research shared the fourth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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Article
May 2023

NPR at the 2023 IAB Podcast Upfront

This May, NPR returned to the stage at the 2023 IAB Podcast Upfront, showcasing new programming, new hosts and why NPR is a trusted and brand safe media partner.

Article
May 2023

When Reaching New Podcast Users, the First 20 Minutes Matter

NPR's Audience Insights team breaks down what the new MRI-Simmons research says about people's podcast adoption habits.

Article
May 2023

NPR Sponsorship Success: Smartwool Campaign Reaches Young Outdoor Enthusiasts

See how Smartwool's NPR podcast campaign drove interest, opinion and action for merino wool products.

Article
April 2023

Podcasting's Opportunity Demographic Lies with Baby Boomers

As the podcasting industry continues to grow, new data from a study by Edison Research and NPR has revealed a largely untapped audience: the age 55+ demographic.

Article
April 2023

NPR Reaches Environmentally-Conscious Consumers

NPR sponsors from industries like apparel and CPG that recognize the importance of preserving the environment can find a receptive audience with NPR listeners.

Article
April 2023

Probiotic Brand Catches NPR Audience’s Attention with Informative Campaign

Culturelle's NPR campaign messaging encouraged a healthy lifestyle, and ran in a combination of audio and display to extend its reach and impact to NPR listeners.

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