Report

Transference of Trust

How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.
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The Spoken Word Audio Report

On October 27, NPR and Edison Research shared the fourth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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January 2023

NPR & National Public Media's Year in Review: 2022

2022 was another momentous year for NPR & National Public Media. Check out the highlights of the year.

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December 2022

Code Switch Live: Event Sponsorship with Russell’s Reserve Bourbon

On November 2nd, Sponsor Russell’s Reserve Bourbon activated at a live taping of Code Switch at the Studebaker Theater in Downtown Chicago. The show explored the topic of home and featured an amazing line-up of artists, performers, and journalists.

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December 2022

Brand Safety Matters Now More Than Ever

Trust matters to consumers now more than ever, but it’s not easy to come by. Learn how your brand can build trust through NPR sponsorship.

Article
September 2022

High Opinions for Low-Code Automation: Appian reaches Decision Makers

Discover how Appian, a sponsor that was new to audio, made an impact with a national NPR campaign.

Article
September 2022

Heard & Remembered: How NPR Audio Made Kroger’s Message Stick

Research conducted with Neuro-Insight, which features grocer brand Korger, reveals that NPR sponsorship audio generates strong “memory encoding.”

Article
April 2022

CSR Messaging Drives Success for HP

A company’s commitment to corporate social responsibility and to driving strong business performance are not mutually exclusive. When done right, they can and should complement each other! Last year’s HP campaign shows the power of CSR campaigns for brands.

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