Report

The 2020 Spoken Word Audio Report

In a webinar on October 13, NPR and Edison Research shared the 2020 Spoken Word Audio Report. The report examined how listening behavior has changed during COVID-19 and explored the forces driving an increase in spoken word listening year over year.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this new semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Summer 2020 release starts with a look at trends NPR is seeing in overall audience, content that resonates, and sponsor effectiveness.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Article
December 2020

NPR's Year in Review

What a year! Throughout the (rare) ups and (many) downs of 2020, NPR brought fact-based, trustworthy journalism and high quality content to millions of people across the country and around the globe.

Article
December 2020

Code Switch Named "Show of the Year" by Apple Podcasts

Code Switch was recognized as the first-ever "Show of the Year" by Apple Podcasts.

Adweek Virtual Series: How Brands Found Their Voice With Audio, Presented by Midroll, NPR, Pandora
Article
October 2020

Takeaways for Marketers: How Brands Found Their Voice with Audio

Top takeaways from NPR's presentation at Adweek's Virtual Series exploring the growing audio landscape and its implications for marketers.

Article
September 2020

NPR Sponsorship Results for Outschool

Outschool turned to audio marketing to connect parents with their remote learning platform. Attribution insights gave Outschool the confidence to forecast and scale their marketing according to data.

Article
August 2020

NPR Sponsorship Results for a Tech Brand During COVID-19

At the peak of COVID-19’s first wave, an listener survey at the end of a technology company’s sponsorship campaign revealed increased awareness and usage of the tool among NPR radio and podcast listeners.

Article
July 2020

NPR Sponsorship Launches Programmatic Audio for Brands

Now brands can elevate a podcast campaign with programmatic pre-, mid- or post-roll in NPR podcasts based on genre, podcast title or audience targeting.

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