Transference of Trust
The Spoken Word Audio Report
The Smart Audio Report
Radio: Live On Air and Everywhere
NPR Podcast Report
High Opinions for Low-Code Automation: Appian reaches Decision Makers
Discover how Appian, a sponsor that was new to audio, made an impact with a national NPR campaign.
Heard & Remembered: How NPR Audio Made Kroger’s Message Stick
Research conducted with Neuro-Insight, which features grocer brand Korger, reveals that NPR sponsorship audio generates strong “memory encoding.”
CSR Messaging Drives Success for HP
A company’s commitment to corporate social responsibility and to driving strong business performance are not mutually exclusive. When done right, they can and should complement each other! Last year’s HP campaign shows the power of CSR campaigns for brands.
NPR's Year in Review: 2021
While many things changed in 2021, NPR continued to bring fact-based, trustworthy journalism and high quality content to millions of people across the country and around the globe.
The Audio Indicator: The Spoken Word Audio Report Highlights Growth Among Diverse Audiences
Spoken word’s share of audio listening has increased 40% in the last seven years, and 8% in just the last year alone, demonstrating a growth that is consistently picking up.
NPR & Edison present: The 2021 Spoken Word Audio Report
Spoken word audio's share of listening is at an all-time high, a new report from NPR and Edison Research finds. And young and diverse listeners are consuming content at rates never recorded before.