Report

Transference of Trust

How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.

Download the Report

The Spoken Word Audio Report

On October 27, NPR and Edison Research shared the fourth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.

Get the Report

The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.

Get the Report

Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.

Get The Report

NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.

Get The Report

Article

March 2023

Celebrating The Women Behind Your Favorite NPR Content

NPR’s groundbreaking journalism wouldn’t be possible without the work of impressive women who continue to make strides in the industry and put out your favorite content on the mic and off.

Article

March 2023

Outdoor brand’s community engagement stories resonate with NPR listeners

NPR sponsorship boosts positive awareness of outdoor brand while highlighting its community efforts in custom creative.

NPR Proven as Effective Platform for Travel Brands

NPR programming goes across the country and around the world, and so do NPR listeners. Learn how NPR is an effective platform for travel brands to reach travelers.

Article

February 2023

Host or Announcer-Read Sponsorship Messages?: A New Study With Veritonic Decides

In the audio industry, there is a ongoing debate about whether announcer or host-read ad formats are best. A recent study found that 78% of listeners find both types of messages “useful.”