Report

The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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The Spoken Word Audio Report

This fall, NPR and Edison Research released a new report with never-before-seen data on spoken word audio listening trends – podcasts, audiobooks, radio news, talk and sports. Technologies like smart phones and voice-activated devices have made audio more accessible and spoken word audio listening has increased as a result. This new research reveals how listeners are discovering spoken word audio, how their listening habits are changing, and the role spoken word audio plays in consumers’ lives today.
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Article
July 2020

NPR Sponsorship Launches Programmatic Audio for Brands

Now brands can elevate a podcast campaign with programmatic pre-, mid- or post-roll in NPR podcasts based on genre, podcast title or audience targeting.

Article
July 2020

NPR Sponsorship Results for a Home Product During COVID-19

NPR listeners are spending more time at home, and planning purchases. A home product that sponsored NPR this spring saw their podcast campaign generate significant differentiation in awareness, opinion and perceptions.

Article
June 2020

Q&A with SVP of National NPR Sales Scott Davis

National Public Media SVP of National NPR Sales answers brands' questions about how public radio can impact marketing strategies.

Article
June 2020

NPR Sponsorship Results for a University During COVID-19

NPR listeners are planning to make college decisions. A university that sponsored NPR this spring saw their radio campaign generate significant differentiation in awareness, opinion and perceptions of the university.

Article
April 2020

How to Make the Most of an NPR Audio Campaign

NPR informs listeners’ understanding of the world and shapes daily routines. From drive-time radio listening to podcasts, listeners choose how to make NPR part of their lives. Learn how your brand can connect with them.

Article
April 2020

New Attribution Insights Prove NPR Podcast Sponsorship Performs

New attribution data from Podsights and Barometric confirm that NPR podcast campaigns perform for sponsors and surpass industry benchmarks for traditional digital advertising and podcast advertising.

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