Report

The Spoken Word Audio Report

On November 9, NPR and Edison Research shared the highly anticipated fifth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.
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Transference of Trust

How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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Article
September 2024

Pumpkins & parties: How podcast users celebrate Halloween

The latest Trending Topics release from MRI-Simmons provides insight into how podcast users compare when it comes to celebrating Halloween.

Article
June 2024

Effective NPR Radio and Podcast Creative: Insights for CPG Brands

National Public Media and Veritonic tested a variety of copy approaches for CPG sponsorship messages to find out what resonates with NPR listeners today.

Article
June 2024

Maximizing Impact: How ezCater Used Creative Testing to Drive Brand Success

A Veritonic test conducted with NPR enabled ezCater to evaluate how listeners were engaging with their radio messages.

Article
April 2024

From Attention to Action: Measuring the Power of NPR Podcasts

New analysis of NPR podcasts demonstrated an average attention score 10% above the already superior attention typical of podcasts.

Article
April 2024

Creative Best Practices: Lessons from Organic Valley’s Custom Soundscape Campaign

NPM worked with NPR sponsor Organic Valley to share their story through custom creative and crafted a successful and memorable campaign.

Article
February 2024

Mic, Headphones, Action: Why Your Campaign Needs Podcasts

Podcast listeners are responding to ads by taking action - at every step of the purchasing funnel. Here's why it's time to add podcasts to your next media buy.

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