Report

Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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The 2020 Spoken Word Audio Report

In a webinar on October 13, NPR and Edison Research shared the 2020 Spoken Word Audio Report. The report examined how listening behavior has changed during COVID-19 and explored the forces driving an increase in spoken word listening year over year.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2021 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Article
September 2021

The Audio Indicator: 2M Podcast Titles Now In Production

Welcome to The Audio Indicator, one important audio fact in three minutes or less.

Article
August 2021

Sponsor Success Story: Q&A with Wise

Wise champions audio advertising. Learn how Wise activated custom audio creative that featured a customer of their own.

Article
July 2021

MINI Boosts Buying Intent with Custom Audio

From one loyal community to another, read how MINI's custom audio stories resonated with NPR's podcast audience.

Article
June 2021

Beyond Brand Awareness: Three Takeaways from a Personal Finance Campaign

With expert attribution teams and tools, NPR sponsorship impact goes beyond awareness. Learn how one brand found success.

Article
May 2021

A New Normal: NPR Listeners & Travel in 2021

With widespread vaccine rollouts, the prospect of “getting away” grows more attractive for NPR’s audience. Nearly half expect to get back to vacation by this summer.

Article
May 2021

Top Takeaways from NPR at the IAB Podcast Upfront

Explore the top five takeaways from NPR’s presentation at this year’s IAB Podcast Upfront. Plus, re-watch the full session in case you missed it.

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