Report

The Spoken Word Audio Report

This fall, NPR and Edison Research released a new report with never-before-seen data on spoken word audio listening trends – podcasts, audiobooks, radio news, talk and sports. Technologies like smart phones and voice-activated devices have made audio more accessible and spoken word audio listening has increased as a result. This new research reveals how listeners are discovering spoken word audio, how their listening habits are changing, and the role spoken word audio plays in consumers’ lives today.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Article
December 2019

New Data: The Spoken Word Audio Report from NPR & Edison

Spoken word audio listening is growing at a dramatic rate, a new report from NPR and Edison Research finds. Since 2014, the share of time spent with spoken word audio has increased 20%. This shift comes at the expense of music, which saw its share of time decrease by 5% across the same period.

Article
October 2019

Top Takeaways From The Power Of Audio Summit 2019

It’s more important than ever for brands to find audio enthusiasts in-house, and at their agencies and media partners to develop a successful audio strategy. At NPM, we understand that a strong campaign relies on the right mix of reach, frequency, authenticity and affinity from the audience.

Article
September 2018

At NPR, Sponsor Messages Are 23% More Memorable

NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn why.

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