Report

Transference of Trust

How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.
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The Spoken Word Audio Report

On October 27, NPR and Edison Research shared the fourth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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Article
September 2022

High Opinions for Low-Code Automation: Appian reaches Decision Makers

Discover how Appian, a sponsor that was new to audio, made an impact with a national NPR campaign.

Article
September 2022

Heard & Remembered: How NPR Audio Made Kroger’s Message Stick

Research conducted with Neuro-Insight, which features grocer brand Korger, reveals that NPR sponsorship audio generates strong “memory encoding.”

Article
April 2022

CSR Messaging Drives Success for HP

A company’s commitment to corporate social responsibility and to driving strong business performance are not mutually exclusive. When done right, they can and should complement each other! Last year’s HP campaign shows the power of CSR campaigns for brands.

Article
December 2021

NPR's Year in Review: 2021

While many things changed in 2021, NPR continued to bring fact-based, trustworthy journalism and high quality content to millions of people across the country and around the globe.

40% listening increase
Article
December 2021

The Audio Indicator: The Spoken Word Audio Report Highlights Growth Among Diverse Audiences

Spoken word’s share of audio listening has increased 40% in the last seven years, and 8% in just the last year alone, demonstrating a growth that is consistently picking up.

Article
November 2021

NPR & Edison present: The 2021 Spoken Word Audio Report

Spoken word audio's share of listening is at an all-time high, a new report from NPR and Edison Research finds. And young and diverse listeners are consuming content at rates never recorded before.

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