Insights
The Spoken Word Audio Report
This fall, NPR and Edison Research released a new report with never-before-seen data on spoken word audio listening trends – podcasts, audiobooks, radio news, talk and sports. Technologies like smart phones and voice-activated devices have made audio more accessible and spoken word audio listening has increased as a result. This new research reveals how listeners are discovering spoken word audio, how their listening habits are changing, and the role spoken word audio plays in consumers’ lives today.
The Smart Audio Report
The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
More News & Insights from National Public Media
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At NPR, Sponsor Messages are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.