The Smart Audio Report
The Spoken Word Audio Report
NPR Sponsorship Launches Programmatic Audio for Brands
Now brands can elevate a podcast campaign with programmatic pre-, mid- or post-roll in NPR podcasts based on genre, podcast title or audience targeting.
NPR Sponsorship Results for a Home Product During COVID-19
NPR listeners are spending more time at home, and planning purchases. A home product that sponsored NPR this spring saw their podcast campaign generate significant differentiation in awareness, opinion and perceptions.
Q&A with SVP of National NPR Sales Scott Davis
National Public Media SVP of National NPR Sales answers brands' questions about how public radio can impact marketing strategies.
NPR Sponsorship Results for a University During COVID-19
NPR listeners are planning to make college decisions. A university that sponsored NPR this spring saw their radio campaign generate significant differentiation in awareness, opinion and perceptions of the university.
How to Make the Most of an NPR Audio Campaign
NPR informs listeners’ understanding of the world and shapes daily routines. From drive-time radio listening to podcasts, listeners choose how to make NPR part of their lives. Learn how your brand can connect with them.
New Attribution Insights Prove NPR Podcast Sponsorship Performs
New attribution data from Podsights and Barometric confirm that NPR podcast campaigns perform for sponsors and surpass industry benchmarks for traditional digital advertising and podcast advertising.