The 2021 Spoken Word Audio Report

In November 2021, NPR and Edison Research shared the third installment of the Spoken Word Audio Report. The latest installment of the Report explored the forces behind spoken word's consistent growth in listening year over year, including growing audiences among young and multicultural listeners. The findings were presented in a webinar hosted by National Public Media (NPM) and Edison Research.
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Report

Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2021 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Article
November 2021

NPR’s Student Podcast Challenge Encourages the Next Generation of Audio Storytellers

NPR’s Student Podcast Challenge returns for its fourth year of encouraging young voices in podcasting to come to the forefront of the audio storytelling world.

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October 2021

The Audio Indicator: 8,000 Branded Podcasts Live in 2021

A new contender in podcast charts? Branded podcasts.

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October 2021

Influencers Extend Reach for NPR Music Sponsor State Farm

NPR Music and National Public Media (NPM), utilized the popular Tiny Desk Contest series to create NPR’s first-ever influencer marketing campaign.

Article
September 2021

The Audio Indicator: 2M Podcast Titles Now In Production

Welcome to The Audio Indicator, one important audio fact in three minutes or less.

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August 2021

Womply Activates High Frequency Sponsorship to Reach Small Businesses

NPR's radio and podcast audiences often don't overlap. Learn how Womply maximized share of voice to reach small businesses.

Article
August 2021

Sponsor Success Story: Q&A with Wise

Wise champions audio advertising. Learn how Wise activated custom audio creative that featured a customer of their own.

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