The Spoken Word Audio Report
The Smart Audio Report
New Data: The Spoken Word Audio Report from NPR & Edison
Spoken word audio listening is growing at a dramatic rate, a new report from NPR and Edison Research finds. Since 2014, the share of time spent with spoken word audio has increased 20%. This shift comes at the expense of music, which saw its share of time decrease by 5% across the same period.
Top Takeaways From The Power Of Audio Summit 2019
It’s more important than ever for brands to find audio enthusiasts in-house, and at their agencies and media partners to develop a successful audio strategy. At NPM, we understand that a strong campaign relies on the right mix of reach, frequency, authenticity and affinity from the audience.
At NPR, Sponsor Messages Are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn why.