Report

The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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The Spoken Word Audio Report

This fall, NPR and Edison Research released a new report with never-before-seen data on spoken word audio listening trends – podcasts, audiobooks, radio news, talk and sports. Technologies like smart phones and voice-activated devices have made audio more accessible and spoken word audio listening has increased as a result. This new research reveals how listeners are discovering spoken word audio, how their listening habits are changing, and the role spoken word audio plays in consumers’ lives today.
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Article
April 2020

How to Make the Most of an NPR Audio Campaign

NPR informs listeners’ understanding of the world and shapes daily routines. From drive-time radio listening to podcasts, listeners choose how to make NPR part of their lives. Learn how your brand can connect with them.

Article
April 2020

New Attribution Insights Prove NPR Podcast Sponsorship Performs

New attribution data from Podsights and Barometric confirm that NPR podcast campaigns perform for sponsors and surpass industry benchmarks for traditional digital advertising and podcast advertising.

NPR's Wait Wait... Don't Tell Me! celebrates its 1000th live show for a sold out audience in Salt Lake City, UT
Article
February 2020

Wait Wait… Don’t Tell Me! Making Growing Audiences Laugh After 20 Years

Wait Wait… Don’t Tell Me! observed a 24% bump in audience growth in the last three months of 2019 and debuted as the ninth most popular podcast on Podtrac.

Article
February 2020

CES 2020: Trends and Takeaways from NPM COO Bryan Moffett

From the rise of voice activation to the importance of authenticity in an increasingly in today’s media landscape, NPM COO Bryan Moffett shares his key takeaways from CES 2020. 

smart speaker
Article
January 2020

Smart Audio Report: 60M U.S. Adults Own A Smart Speaker

The Winter 2019 Smart Audio Report confirmed continued growth in the smart speaker market with 24% of U.S. adults — 60M people — owning at least one smart speaker device.

Article
December 2019

New Data: The Spoken Word Audio Report from NPR & Edison

Spoken word audio listening is growing at a dramatic rate, a new report from NPR and Edison Research finds. Since 2014, the share of time spent with spoken word audio has increased 20%. This shift comes at the expense of music, which saw its share of time decrease by 5% across the same period.

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