Building on the foundation of the groundbreaking Advertising Landscape research series from Sounds Profitable, this report dives into the two metrics that matter most to advertisers today: attention and trust.
In a media landscape where skippable pre-rolls, ad blockers, and subscription services have trained consumers to avoid advertising at all costs, podcasting continues to defy gravity. Why do podcast listeners actually pay attention to ads? And more importantly, why do they trust the brands they hear about on their favorite shows?
