NPM’S STATEMENT REGARDING COOKIES AND OTHER TRACKING TECHNOLOGIES
We and our service providers use cookies to collect information. A cookie is a string of characters that can be written to a file on the user’s computer or device when the user visits a site, application, platform or service.
We use the following types of cookies for the purposes set out below:
| Type of cookie | Purpose |
| Essential Cookies | These cookies are essential to provide you with services available through the NPM Services and to enable you to use some of their features. For example, these cookies allow our Services to remember the options you have selected in the Self-Serve Sponsorship Portal while you are booking a campaign. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services. |
| Functionality Cookies | These cookies allow our Services to remember choices you make when you use our Services, such as remembering your contact information. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your information every time you visit the NPM Services. |
| Analytics and Performance Cookies |
These cookies are used to collect information about traffic to our Services and how users interact with the NPM Services. The information collected includes the number of visitors to the NPM Services, the websites that referred visitors to the NPM Services, the pages that they visited on the NPM Services, what time of day they visited the NPM Services, whether they have visited the NPM Services before, and other similar information. We use this information to help operate the NPM Services more efficiently, to gather broad demographic information, and to monitor the level of activity on the NPM Services. |
| Targeted and Sponsor or Ad Cookies |
These cookies track your browsing habits or other information to enable us to show sponsorship credits, ads, or other messages which are more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, we and/or, with our permission, sponsors or advertisers can place cookies to enable the showing of sponsorship credits, ads and other messages that may be relevant to your interests while you are using third-party services. |
| Third-Party Cookies | Third-party service providers that measure and analyze the use of the NPM Services for NPM also use their own cookies. For example, NPM’s third-party analytics service providers use cookies across multiple sites to collect visitor data (such as data related to age, gender and visitor interests). NPM also works with third-party service providers that may serve sponsorship credits, ads, or other messages to you on other websites after you visit the NPM Services. These third-party service providers use their own cookies to recognize you as an NPM Services visitor and to serve you sponsorship credits, ads, or other messages on other websites that they believe you will find most relevant. In addition, NPM’s third party service providers, such as the third party service, buysellads.com, that provides Self-Serve Sponsorship Portal services to NPM, may use their own cookies to provide services to NPM. This Privacy Policy does not cover the cookies used by these third-party service providers. |
Metadata tags. NPM may use ID3 tags or other metadata containers embedded in media files to collect listening data when these files are played using a compatible Internet-connected media player platform.
Pixel tags. NPM and its service providers also may use pixel tags, alone or in conjunction with cookies. A pixel tag, also known as a web beacon or clear GIF, is an electronic image that can be used to recognize certain information on your device, such as cookies, or the time and date a web page is viewed. Cookies and these other tracking technologies enable us to assign a unique number to a user’s device, and relate information about a user’s use of the NPM Services to other information about the user, including personal information. These technologies also enable NPM and its service providers to recognize you when you access the NPM Services using different computers, devices or browsers.