PBS creates an environment that viewers rely on, one they trust and pay attention to. In fact, 51% of PBS viewers say they pay full attention when watching PBS compared to 37% when watching Network TV.² And that attention delivers performance for sponsors.
Public Television Sponsorship
Public television’s range of science, news, arts & life, kids and social programming engage more than 109 million viewers each month in 83% of TV households.¹ Partner with National Public Media to share your brand’s message with an educated, influential audience in markets across the country on more than 330 PBS Member stations.
![](https://www.nationalpublicmedia.com/uploads/2019/10/Video-Public-Television-Sponsorship_Hero.jpg)
Trusted. Uncluttered. Respected.
#1
in public trust for 16 consecutive years, ranked above commercial broadcast, cable TV and courts of law³
74%
of viewers appreciate the clutter-free environment and 57% have a more favorable view of a brand for sponsoring PBS⁴
71%
of Americans agree that PBS stations provide an excellent value to communities³
61%
of PBS viewers say that PBS sponsors are different and better than advertisers on other networks⁴
Sources: (1) Nielsen NPower, 10/1/2018-9/29/2018; (2) PBS Sponsorship Study, Audience Attitudes & Behaviors, City Square Associates, March 2015; (3) Marketing & Research Resources, Inc., January 2019; (4) 2019 CitySquares Commercialism Research.
It's all about range.
Programming on PBS is eclectic. Viewers experience science with NOVA; stories from our past with American Experience; rigorous, objective analysis of current events with PBS NewsHour and Frontline; and world-class drama and performances with Masterpiece and Great Performances.
![](https://www.nationalpublicmedia.com/uploads/2019/11/Video_Public-Television-Sponsorship_Program-Feature_Card_pbs-Newshour.jpg)
40 years of reliable news.
![](https://www.nationalpublicmedia.com/uploads/2019/11/Video_Public-Television-Sponsorship_Program-Feature_Card_Victoria.jpg)
A royal Masterpiece.
![](https://www.nationalpublicmedia.com/uploads/2019/11/Video_Public-Television-Sponsorship_Program-Feature_Card_Nova.jpg)
America's most-watched prime time science series.
![](https://www.nationalpublicmedia.com/uploads/2019/11/Video_Public-Television-Sponsorship_Program-Feature_Card_Masterpiece.jpg)
The best in classic adaptations, mysteries and contemporary works.
![](https://www.nationalpublicmedia.com/uploads/2019/11/Video_Public-Television-Sponsorship_Program-Feature_Card_American-Experience.jpg)
TV’s most-watched history series.
![](https://www.nationalpublicmedia.com/uploads/2019/11/Video_Public-Television-Sponsorship_Program-Feature_Card_finding-your-roots.jpg)
Explore the DNA of human culture.
Delivering an influential, cultured and informed audience.
37%
more likely to believe it is important to keep up-to-date with news and current affairs
16%
more likely to have a postgraduate degree
76%
more likely to serve as a member of a charitable organization
66%
more likely to attend art galleries or shows in the last 12 months
Source: 2019 GfK MRI Doublebase, PBS programming audience