Almond Board of California

California’s community of almond farmers want to help grow a better future by implementing responsible and sustainable farming practices. NPM Creative partnered with the Almond Board of California to share two farmers’ stories through custom Spotlight mid-rolls in NPR podcasts.

Farmer Brian Wahlbrink speaks to why California’s 7,600 almond farmers are working to champion sustainable agriculture practices, from their zero waste goal to whole orchard recycling. For second-generation farmer Christine Gemperle, a focus on biodiversity is also important, whether that’s planting cover crops in her orchards or helping to support the health of local bees.

Spotlight Mid-Rolls

Working To A Better Tomorrow

Finding New Ways To Recycle Old Trees

Setting Sustainable Agriculture Goals

Farming As A Family Legacy

Ensuring The Future With Sustainable Agriculture

Creating Healthy Ecosystems In Farming Operations

Caring For The Bees

Using Cover Crops For Better Biodiversity