Pete & Gerry’s believes the taste and quality of their eggs is a reflection of the healthy, natural lifestyles their organic pasture-raised hens enjoy. They partnered with NPR to share this story in a way that felt natural and different from traditional advertising.
NPM Creative brought the Pete & Gerry’s story to life with custom immersive audio spots, bringing listeners directly to the farm. The campaign saw significant growth across key performance indicators, effectively reaching health-conscious consumers.