Work

Pete & Gerry's

Pete & Gerry’s believes the taste and quality of their eggs is a reflection of the healthy, natural lifestyles their organic pasture-raised hens enjoy. They partnered with NPR to share this story in a way that felt natural and different from traditional advertising.

NPM Creative brought the Pete & Gerry’s story to life with custom immersive audio spots, bringing listeners directly to the farm. The campaign saw significant growth across key performance indicators, effectively reaching health-conscious consumers.

Immersive Mid-rolls

A day in the life of a pasture-raised hen

Enjoying breakfast on the farm

Experiencing sounds of life in the pasture

Performance

27%

of listeners have a favorable brand opinion, 93% lift vs. non-listeners

31%

of listeners would consider purchasing from the egg brand121% lift vs. non-listeners

Source: Veritonic Brand Lift Study 12/25