Work

Vital Farms

Vital Farms and its community of more than 500 small farms across the country are on a mission to bring ethical food to the table through farming practices that take care of both the land and its animals. To share their message, NPM Creative worked with Vital Farms to produce an immersive Soundscape and custom mid-rolls featuring family farmer Tanner Pace. 

Tanner walks us through what a day in the life on his farm looks like for him and his pasture-raised hens, including why he was drawn to Vital Farms’ mission and what he hopes to pass on to his sons.

Soundscape

At Vital Farms, the chicken comes first

Spotlights

Motivated for the well-being of animals

The pride that goes into a pasture-raised egg

Protecting the land for future generations

The pasture-raised egg difference

Paving a future with farming

Visuals

High Impact Center Stage

NPR App

Landing Page