Be heard where it matters.

For 50 years, NPR has been driven by a mission to “create a more informed public.” Today, that means making its trusted, fact-based journalism and storytelling accessible everywhere people are – from radio to digital platforms and podcasts, to virtual events and voice activation.

Committed to supporting the continued growth of public media, NPR’s sponsorship subsidiary – National Public Media – works to ensure sponsorship is valuable to brands and audiences alike. 

NPR’s audience takes listening to NPR seriously.

#1

NPR is the #1 brand consumers agree “has a purpose I believe in.”¹

#1

podcast publisher.²

#1

and #2 most-listened-to news/talk drive-time radio programs.³

69%

of NPR listeners prefer to do business with brands that support NPR.⁴

Sources: (1) The 2019 Prophet Brand Relevance Index; (2)  Podtrac, Apr 2016-Jul 2019, Sept 2019-Mar 2020, June 2020 and Aug-Sep 2020, US unique monthly audience; (3) ACT 1 based on Nielsen Audio Nationwide, Spring 2020, Persons 12+ and A25-54; (4) Kantar, NPR State of Sponsorship Survey, April 2020.