NPR is the #1 brand consumers agree they can depend on¹
Go Public. Be Heard.
“Listening is a habit I never want to break.” NPR listeners are engaged, inspired and they’re paying close attention. NPR content reaches over 163 million users every month, and their relationship to what they hear on NPR has never been stronger.
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NPR’s audience takes listening to NPR seriously.
of the top 20 podcasts – more than any other publisher.²
and #2 most-listened-to news/talk drive-time radio programs.³
of NPR listeners prefer to do business with brands that support NPR.⁴
Sources: (1) The 2021 Prophet Brand Relevance Index©; (2) Podtrac, 2021, US unique monthly audience; (3) ACT 1 based on Nielsen Audio Nationwide, Spring 2020, Persons 12+ and A25-54; (4) Kantar, NPR State of Sponsorship Survey, April 2021.