In the race to differentiate in the artificial intelligence (AI) space, NPR Podcasts offer the ideal environment to connect AI companies with influential tech decision-makers. Veritonic Brand Lift Studies conducted by recent AI NPR sponsors demonstrate how this engaged listener base actively seeks tech solutions and drives campaign results.
NPR Podcasts offer a high-impact environment for AI brands by reaching an audience that already recognizes the tangible value of the technology, with listeners who are 31% more likely to agree that AI provides significant benefits. According to MRI-Simmons’ Spring 2025 Doublebase, NPR Podcast listeners are also 87% more likely to work in tech industries and 60% more likely to hold C-suite roles, creating a direct pipeline for brands to reach the business decision-makers responsible for integrating machine learning.
A B2B AI tech brand saw high lifts for its December 2025 campaign using a mix of pre-, mid- and post-rolls across Run of Network programming with a focus on The Indicator from Planet Money, Up First, Wait Wait… Don’t Tell Me!, TED Radio Hour, NPR News Now and This American Life.
AI brands can also drive impact with consistent exposure on NPR. This brand, which ran a campaign earlier in 2025, continued to improve its performance over time.
Another sponsor, an emerging AI startup, used :15, :30 and custom :60-second spots in Run of Business & Innovation and Run of News programming, with an emphasis in Wait Wait… Don’t Tell Me!, TED Radio Hour and Wild Card to reach executive and IT decision-makers. This successful debut drove significant lifts among its target audience, with the greatest impact on intent to use the sponsor’s services.
Across programs and products, sponsors specializing in artificial intelligence consistently see strong results on NPR Podcasts by tapping into its tech-savvy listener base. NPR provides an environment for building awareness and intent among executive decision-makers, especially when brands maintain their presence over time.
