Products

Podcast Mid-roll

Available for: Audio, Podcasts

NPR podcasts feature 30 second and/or 15 second mid-roll options in all of our popular podcast titles, which can be baked in to the episode or served dynamically. All mid-rolls are surrounded on both sides by NPR content, are voiced by trusted NPR voices, and often feature a music bed. Our baked-in midrolls offer sponsors the opportunity to “own” a mid-roll slot in an episode for four weeks at 100% SOV, as well as a large number of impressions delivered over a short period of time for maximum impact. Our dynamic mid-rolls present the opportunity to leverage a breadth of targeting options, third-party tracking, and various attribution tools.¬†

Specs

Duration:

15 seconds, 30 seconds

Production Timeline:

10 business days

Serving Options:

Site-Served

Third-Party Tracking:

N/A

Additional Info:

Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Duration:

15 seconds, 30 seconds

Production Timeline:

5 days

Serving Options:

Site-Served

Third-Party Tracking:

DCM 1×1 tracking pixels; other third party vendors with approval only

Additional Info:

Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Related Products

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