Brandweek 2019: NPR on the Importance of Authenticity and Power of Audio

March 2020

At Brandweek 2019, NPR and its sponsorship team at National Public Media joined an audience of brand marketers and advertisers to explore the power of audio and the importance of brand authenticity in today’s changing media landscape.

Hear more below from former NPR CMO Meg Goldthwaite and NPM President & CEO Gina Garrubbo.

Building Purpose-Driven Brands, Beyond the Mission

Today, people want more than fantastic products or services. They expect the brands they support to stand for something bigger: a mission, aspiration, and a set of values. Hear why purpose-led brands have to stay the course from former NPR Chief Marketing Officer Meg Goldthwaite.

Have You Heard What's Happening in Audio?

In this era of tech disruption and changing consumer behavior, audio’s role in the way we communicate, consume content and navigate daily life is changing. Learn how the audio landscape is changing today, where it’s headed and why brands should prepare from National Public Media President & CEO Gina Garrubbo.

Interested in learning more about adding audio to your marketing strategy? Connect a member of our sponsorship team here.

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