Long-term radio sponsor ezCater sees the impact of a continued presence on NPR

ezCater, the #1 food tech platform for workplaces in the US, has worked with NPM since 2022 to highlight the benefits of its corporate catering platform on NPR radio. A consistent presence on NPR drives sustained year-over-year growth for brands, demonstrated by ezCater’s continuously impressive campaign results. The brand’s use of clear, informative messaging, combined with NPR’s proven halo effect for sponsors, has successfully connected with listeners for years.

Objective

ezCater aims to drive awareness and consideration among NPR listeners who are workplace food buyers by highlighting the flexibility, efficiency and simplicity of its food tech platform.

Solution

As a long-term broadcast sponsor, ezCater has built trust with NPM to craft successful campaigns. ezCater’s audio spots were tailored specifically to the NPR audience and read by the voices listeners have come to trust. The spots were featured heavily in key drive-time programming Morning Edition and All Things Considered as well as on the iconic show, This American Life. The brand’s messaging focuses on simplifying how organizations order and manage food in the workplace, aligning with the value NPR listeners place on transparency and clear information:

NPR listeners represent an ideal audience for the brand, as they are 86% more likely to be involved in purchase decisions of $1,000+ at work.¹ And the NPR halo effect maximizes impact for sponsors, with 88% of NPR listeners taking action after hearing a sponsorship announcement in an NPR broadcast.²

Results

ezCater’s most recent radio campaign successfully reached NPR listeners involved in workplace food programs, achieving new peaks in awareness among key purchase decision-makers. The campaign strengthened brand opinion and generated significant interest in its services across the total audience, demonstrating the effectiveness of continued exposure on NPR.

Over the past two years, NPR sponsorship has consistently increased awareness and positive perceptions of ezCater among NPR listeners, driving higher consideration for the brand as the preferred platform for workplace food ordering.

ezCater’s continued presence on NPR represents how an impactful campaign can turn brand trust and high-quality messaging into measurable impact.

Sources: 1. MRI-Simmons Spring 2025 Doublebase; 2. NPR State of Sponsorship Survey 2025; 3. NPR Radio Listener Survey by Kantar 12/2025