NPR's Newsmakers: the latest hit in NPR's growing video portfolio

With 70% of NPR podcast users saying both video and audio formats are important in choosing a new podcast, NPR is investing in video in new and innovative ways. This Spring, NPR launched Newsmakers, a new video-first interview podcast with the people shaping headlines right now.

Newsmakers is a cross-platform experience, hosted by the award-winning talent audiences hear every day on NPR’s newsmagazines Morning Edition and All Things Considered, and daily news podcasts Up First and Consider This. Every interview is available in full as a video podcast on NPR.org, NPR’s YouTube channel and Spotify. Excerpts of the interview can also be found across NPR’s portfolio of broadcast and podcast programs, allowing discovery by NPR’s core audience and new audiences. 

The podcast has already garnered millions of views in its first month of publishing, with guests including comedian Dave Chappelle, JP Morgan Chase CEO Jamie Dimon, and NYC Mayor Zohran Mamdani.

Newsmakers is the epitome of what sets NPR apart from other media companies: rigorous, trustworthy journalism that goes beyond the news cycle, leaving audiences with a deeper understanding of the moment we’re living in.

“Trust is earned — and at NPR, our journalists around the world work every day to earn it, asking the hard questions to bring audiences clarity and context. That commitment is exactly what led us here,” said NPR Vice President, News Programming Eric Marrapodi on the launch of Newsmakers.

And that trust extends to the brands that support NPR.

Whether it’s sit-down interviews with the biggest names of our time, or quick insight into the economy in less than 10 minutes, NPR’s growing video portfolio delivers something for everyone. NPR’s video podcast portfolio includes Wild Card with Rachel Martin, It’s Been A Minute and The Indicator from Planet Money. 

With all-new video opportunities for your brand including lead video sponsorship, your message can appear alongside splashy interviews and trustworthy reporting with native units that resonate with the NPR audience.