NPR’s five-minute news briefing is now the #1 podcast in the U.S., taking the top spot ahead of The New York Times’ The Daily. NPR now has two of the top three podcasts in the U.S. according to Podtrac, with Up First coming in at #3.
The #1 ranking of NPR News Now comes just a few months after NPR announced a new unified NPR app, bringing audiences award-winning stories, shows and podcasts all in one place. The new and improved NPR app delivers a mix of on-demand news from NPR and listeners’ local member stations, headlined by the NPR News Now news briefing – which is updated hourly.
NPR’s top-ranked news programming offers brand safety and scale for advertisers looking to reach NPR’s large, engaged and loyal audience. In fact, a new analysis with Sounder released last week reveals that NPR’s news shows are significantly safer for brands than the average podcasts in the news genre. According to the GARM Brand Safety Floor + Suitability Framework, 81% of NPR’s news content is classified as unrelated or low-risk for sensitive topics, versus the general average of 54%.