As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this new semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Summer 2020 release starts with a look at trends NPR is seeing in overall audience, content that resonates, and sponsor effectiveness.
NPR Podcast Report
In The Summer 2020 Report
- NPR Podcast Trends: As the pandemic upsets normal listening habits, on-demand listening and NPR’s podcast audience continue to grow.
- Feature Stories: Specific NPR podcasts saw a spike in interest as listeners sought context for America’s reckoning with racial injustice.
- Impact for Brands: NPR podcasts consistently drive brand awareness, interest, and positive opinion for brands that sponsor NPR.