Sponsor

Lagunitas Brewing Company

Tiny Desk Contest 2018

Campaign Summary

Since the inception of the Tiny Desk Contest in 2015, more than 25,000 bands and artists have entered for a chance to perform as part of the famed NPR Music series, the tour and the events that follow. Lagunitas Brewing Company has fueled the Contest since the beginning.

Lagunitas is founded on brewing, stories and music. And as the exclusive sponsor of the Contest for four years, highlighting those brand attributes and the alignment with NPR is a top priority across platforms.

NPM Creative works with Lagunitas on digital extensions of their sponsorship, natively integrating the beer company into co-branded videos, custom co-branded NPR.org halo units and custom Lagunitas-branded Center Stage units, the Tiny Desk Contest website and Contest social media posts and for the first time, Brand Soundscapes.

Full Soundscapes

Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

This Pop-Up Pub Raises Money To Help Dogs And Cats Find Permanent Homes

Soundscape Mid-rolls

Bullseye Mid-roll: Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

All Songs Considered Mid-roll: Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

Fresh Air Mid-roll: This Pop-Up Pub Raises Money To Help Dogs And Cats Find Permanent Homes

The Visuals

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Tiny Desk Contest Site

Tiny Desk Contest Launch Video

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Tiny Desk Contest Entry Viewer

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Homepage Center Stage Halo: Contest Announcement

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NPR Music Center Stage Halo: View Contest Entries

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NPR Music Center Stage Halo: Winner Announcement

social

NPR Music Facebook Recognition

newsletter

Tiny Desk Contest Newsletter

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NPR Music Center Stage

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Story Center Stage: Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

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Story Center Stage: This Pop-Up Pub Raises Money To Help Dogs And Cats Find Permanent Homes

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NPR One: Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

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NPR One: This Pop-Up Pub Raises Money To Help Dogs And Cats Find Permanent Homes