NPR’s Alexa and Google Home Flash Briefings Get 11M Monthly Streams
Smart speaker devices continue to gain traction in U.S. households, as one-in-six Americans now owns a voice-activated device, up 128% from January 2017. According to Voicebot, Amazon has sold over 20 million Echo devices. And asking for news is one of the most popular commands on smart speaker devices: 66% of Amazon Echo owners request to “read the news” with Alexa.
NPR joins the smart home assistant revolution as the default news experience in Google Home, Apple HomePod, and was the default Flash Briefing provider on Amazon Alexa devices at launch in 2014. With a simple voice command, users can stay informed throughout their day with NPR. Currently, both Google Home and Amazon Alexa deliver the NPR News Now flash briefing, updated every hour, to one million weekly users with 11M monthly streams.
Sources: Splunk NPR Podcast Logs, Nov. 17 – Jan. 18, 3-mo average. Smart speaker ownership data via The Smart Audio Report from NPR and Edison Research, Fall/Winter 2017. (% of Echo owners using the “Read the news” skill) Experian Information Solutions and BI Intelligence. (Amazon sales) Soper, Taylor. Amazon sales via Voicebot, October 27, 2017. (Smart speaker awareness and ownership) Edison Research, 2017, Infinite Dial.