NPR Delivers 10.7M Monthly On-Demand Downloads
Smart speaker devices continue to gain traction in U.S. households, as 53 million people (18+) in the U.S. — 21% of the population — own a voice-activated device. And asking for news is one of the most popular commands on smart speaker devices: 66% of Amazon Echo owners request to “read the news” with Alexa.
NPR is a staple in the smart home assistant revolution, as one of the default news experiences since launch for Google Home, Apple HomePod, and Amazon Alexa devices, and remains one of the default providers across all the leading smart speaker models. With a simple voice command, users can stay informed throughout their day with NPR. Currently, NPR News Now alone delivers 8.5 million on-demand downloads a month on smart speakers.
Sources: (NPR on-demand downloads) Splunk NPR Podcast Logs, April – June 2019, 3-month average. (Smart speaker ownership) The Smart Audio Report from NPR and Edison Research, Spring 2019. (% of Echo owners using the “Read the news” skill) Experian Information Solutions and BI Intelligence.