NPR Delivers 9.3M Monthly On-Demand Downloads
Smart speaker devices continue to gain traction in U.S. households, as 53 million people (18+) in the U.S. — 21% of the population — now own a voice-activated device. And asking for news is one of the most popular commands on smart speaker devices: 66% of Amazon Echo owners request to “read the news” with Alexa.
NPR joined the smart home assistant revolution as the default news experience at launch for Google Home, Apple HomePod, and Amazon Alexa devices, and remains a default provider across all the leading smart speaker models. With a simple voice command, users can stay informed throughout their day with NPR. Currently, NPR News Now alone delivers 7.9 million on-demand downloads a month on smart speakers.
Sources: (NPR on-demand downloads) Splunk NPR Podcast Logs, October-December 2018, 3-mo average. (Smart speaker ownership) The Smart Audio Report from NPR and Edison Research, Winter 2018. (% of Echo owners using the “Read the news” skill) Experian Information Solutions and BI Intelligence.