Voice-activated devices of all kinds are becoming mainstream in the U.S. For brands, the time is now to learn more about user behavior and consumer preferences on these platforms.
AUDIO
Voice Sponsorship
NPR believes in the power of voice to inform and connect us. So, it is no surprise that NPR is leading in today’s voice-activated world. While these devices can help users manage a myriad of things, many are using them to listen to audio – in fact 55% of smart speaker owners report listening to more audio since getting their device. From smartphones to smart speakers, sponsors can work with NPM to identify ways to share their message in NPR content across voice-activated devices.
A world that responds to your voice is here.
60 million
people (18+) in the U.S. own a smart speaker¹
62%
of Smart Speaker owners are now listening to more audio.¹
13.2M
NPR on-demand monthly downloads to smart speakers²
81%
of smart speaker owners would be open to skills or features from brands*¹
Source: (1) The Smart Audio Report from NPR and Edison Research, Spring 2020. *Spring 2018. (2) Splunk, Jul-Sep, 2020
Smart Speakers
Align with NPR, a leader in the voice-activated speaker experience delivering more than 13M smart speaker downloads each month.
NPR One
NPR One delivers a personalized, frictionless listening experience merging local and national radio content with podcasts on voice-activated devices.
News & Insights
Article
October 2020
Takeaways for Marketers: How Brands Found Their Voice with Audio
Explore top takeaways from NPR's presentation at Adweek's Virtual Series exploring the growing audio landscape and its implications for marketers.
Article
April 2020
Smart Audio Report: COVID-19 Drives Increased Use of Voice Assistants
The Spring 2020 Smart Audio Report explored changing habits during the COVID-19 pandemic, and found an increase in voice assistant use as people's routines were disrupted.
Article
January 2020
Smart Audio Report: 60M U.S. Adults Own A Smart Speaker
The Winter 2019 Smart Audio Report confirmed continued growth in the smart speaker market with 24% of U.S. adults — 60M people — owning at least one smart speaker device.
The Smart Audio Report
The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors. Today, it serves as a standard in the industry.
Download the Latest Report
