Public Television On Air

 

Public television delivers powerful programming from PBS and other local and national producers on more than 350 member stations, reaching more than 114 million viewers each month. Viewers experience the worlds of science and history with NOVA and American Experience; follow current events with PBS NewsHour and FRONTLINE; and enjoy world-class drama and performances with MASTERPIECE and Great Performances. By aligning with public television programming, sponsors can showcase their brand in a trusted, uncluttered environment to reach viewers nationwide or in target markets.

The Most Trusted Institution in America

#1

in public trust for 14 consecutive years, ranked above commercial broadcast, cable TV and courts of law

6th

ranked among all broadcast and cable networks last season

7

daytime Emmy awards won in 2017, including 46 News & Documentary Emmy award nominations

Source: Marketing & Research Resources, Inc, January 2017 PBS Sponsorship Study – Audience Attributes and Behaviors, Nielsen NPower, 9/19/2016 – 9/24/2017

Dynamic Public Television Programming

An Audience of Influential Explorers

81%

agree investing for the future is very important to them

73%

prefer traveling to places they’ve never been while on vacation

89%

agree that continuing to learn throughout life is very important

Source: MRI GfK Doublebase 2017

Powerful Local and National Sponsorship Opportunities

  • National Program Sponsorship – Align your brand with marquee national public television programming 
  • Unwired Network Sponsorship – Ease of a national buy in target markets
  • Local Program Sponsorship – Sponsor programs produced by local PBS stations
  • Local Spot Sponsorship – Target sponsor messages to key markets

Halo Effect

On air, as a sponsor of public television your brand shines in its uncluttered, trusted environment. Public television member stations create personal connections to their viewers. The result is a sponsorship that delivers for your brand.

71%

say companies who sponsor PBS provide a valuable public service

68%

agree sponsors are committed to quality & excellence

64%

agree that PBS sponsor messages are seen as different & better

Sources: Commercialism Research, City Square Associates, January – February 2016

On Air Sponsor Creative

In Their Own Words

PBS makes my teaching come alive.

Viewer and Professor of Social Work from Long Beach, Mississippi

PBS inspired me to live more fully and take the adventure of a lifetime

Viewer from Leavenworth, Washington

PBS is something I trust. What it reflects to me is what's best about my country.

Viewer from Chesapeake, Virginia

I find information that I couldn't get anyplace else. I didn't know PBS could affect my life so personally.

Viewer from Chinook, Montana

PBS became my window into a broader world.

Viewer from Boston, MA