Products

Audio Interstitial

Available for: Audio, Desktop, Mobile, Display

Audio interstitials in the NPR Player on NPR.org span across platforms and give sponsors the opportunity to share their message with an engaged audience in an audio-forward, non-skippable environment with high-impact display banners.

Specs

Desktop Player Audio:

15-second script

Desktop Player Banner (Optional):

300×250 or 300×600
300×100 leave-behind

Banner File Size:

300×250 | 150 kB initial; 300 kB polite
300×600 | 250 kB initial; 500 kB polite
300×100 leave behind | 50 kB initial; 150 kB polite

Banner Animation:

Maximum of 15 seconds / 3 frames / 2 loops

Audio Creative Requirements:

Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Banner Creative Requirements:

HTTPS compliant
Banner must have border

Audio Serving Options:

Site-Served

Companion Banner Serving Options:

Doubleclick or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Tracking Capabilities:

DCM tracking pixel and click trackers; other vendors with approval only

Timeline:

5 business days

Mobile Player Audio:

15 second script

Mobile Player Banner (Optional):

640×100

Banner File Size:

150 kB

Banner Animation:

Maximum of 15 seconds / 3 frames / 2 loops

Audio Creative Requirements:

Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Banner Creative Requirements:

HTTPS compliant
Banner must have border

Audio Serving Options:

Site-Served

Banner Serving Options:

Doubleclick or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.

Tracking Capabilities:

DCM tracking pixel and click trackers; other vendors with approval only

Timeline:

5 business days