NPR’s audio interstitial products span across multiple platforms and give sponsors the opportunity to share their message with engaged audiences in audio-forward, non-skippable environments with optional high-impact display banners.
Specs
NPR App Audio:
15-second script
Companion Banner (Optional):
600×500
Banner File Size:
100kB
Banner Animation:
Static
Audio Creative Requirements:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Banner Creative Requirements:
.JPG or .PNG
HTTPS compliant
Banner must have border
Serving Options:
Site-Served
Tracking Capabilities:
DCM tracking pixel and click trackers; other vendors with approval only
Timeline:
5 business days
Desktop Player Audio:
15-second script
Desktop Player Banner (Optional):
300×250 or 300×600
300×100 leave-behind
Banner File Size:
300×250 | 150 kB initial; 300 kB polite
300×600 | 250 kB initial; 500 kB polite
300×100 leave behind | 50 kB initial; 150 kB polite
Banner Animation:
Maximum of 15 seconds / 3 frames / 2 loops
Audio Creative Requirements:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Banner Creative Requirements:
HTTPS compliant
Banner must have border
Audio Serving Options:
Site-Served
Companion Banner Serving Options:
Doubleclick or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.
Tracking Capabilities:
DCM tracking pixel and click trackers; other vendors with approval only
Timeline:
5 business days
Mobile Player Audio:
15 second script
Mobile Player Banner (Optional):
640×100
Banner File Size:
150 kB
Banner Animation:
Maximum of 15 seconds / 3 frames / 2 loops
Audio Creative Requirements:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Banner Creative Requirements:
HTTPS compliant
Banner must have border
Audio Serving Options:
Site-Served
Banner Serving Options:
Doubleclick or other third party vendors with approval. HTML 5 banner of maximum 150kB file size with approval.
Tracking Capabilities:
DCM tracking pixel and click trackers; other vendors with approval only
Timeline:
5 business days
