NPR podcasts feature 30 second and/or 15 second mid-roll options in all of our popular podcast titles, which can be baked in to the episode or served dynamically. All mid-rolls are surrounded on both sides by NPR content, are voiced by trusted NPR voices, and often feature a music bed. Our baked-in midrolls offer sponsors the opportunity to “own” a mid-roll slot in an episode for four weeks at 100% SOV, as well as a large number of impressions delivered over a short period of time for maximum impact. Our dynamic mid-rolls present the opportunity to leverage a breadth of targeting options, third-party tracking, and various attribution tools.
Specs
Duration:
15 seconds, 30 seconds
Production Timeline:
10 business days
Serving Options:
Site-Served
Third-Party Tracking:
N/A
Additional Info:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Duration:
15 seconds, 30 seconds
Production Timeline:
5 days
Serving Options:
Site-Served
Third-Party Tracking:
DCM 1×1 tracking pixels; other third party vendors with approval only
Additional Info:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Duration:
15 seconds, 30 seconds
Production Timeline:
15 business days, 20 business days for This American Life
Serving Options:
Site-Served
Third-Party Tracking:
Baked In: N/A, Dynamic: DCM 1×1 tracking pixels; other third party vendors with approval only
Additional Info:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Host-Read Shows:
Bullseye, Car Talk, TED Radio Hour, This American Life, Wait Wait… Don’t Tell Me!, Wild Card with Rachel Martin
Related Products
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